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Meet Trailblazer Mackenzie Hansen

Today we’d like to introduce you to Mackenzie Hansen.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
When I was 12, I discovered graphic design from my aunt and since then I have always wanted to pursue it. I was a very artistic kid and could spend hours drawing, coloring and doing any type of craft project I could think of. I started teaching myself photoshop in high school and then went to school at SDSU where I graduated with a BA in graphic design. Throughout college, I would freelance while working on school projects. I started discovering other paths within graphic design and found my love for typography, hand lettering and food and beverage branding. Combining my love for food and design was where I truly found what I want to do. Along with hand lettering and floral illustrations, I found my style and now create designs for fun, for work and for anyone who needs it. I have a lot to discover and learn about myself but I am happy to be on this journey and see where it goes!

Has it been a smooth road?
I was lucky in the fact that graphic design found me at a young age and I never wavered from that path. However, no journey is perfect and I have changed my mind and discovered new things about the industry that constantly changes my perspective and goals. I think the most important advice that has stuck with me and keeps me positive is to “enjoy the ride.” It is very uncommon to get your dream job right away or know exactly what you want to do with your life but that is okay. If you work hard and keep growing in whatever field you want, it will all work out in the end. And if you enjoy the process and the journey along the way, you will find happiness at the moment instead of always worrying about what comes next. I still struggle with this, but I find the more I listen to this mantra, the more encouraged I feel for the future.

We’d love to hear more about Mackenzie Hansen design.
I specialize in typography, hand lettering, and food & beverage branding. I love to create pieces for people that include floral illustrations and hand lettering like invitations, cards, prints, recipe books, etc. I also love the food & beverage industry and hope to brand restaurants in the future. Food photography is what made me realize that this is the industry I want to pursue. I got to brand a few restaurants in college and the food styling and photography got me hooked. I think that my passion for food and design stands me apart in this industry because I am doing something that makes work feel like fun and something I would do regardless.

We’re interested to hear your thoughts on female leadership – in particular, what do you feel are the biggest barriers or obstacles?
I think the biggest barriers are moving up in the industry, which is common in most fields. However, there are some amazing women starting their own companies and paving the way for us in leadership. I hope to be one day. I think if you ignore the barriers and work hard, anything is possible no matter who you are.

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