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Meet Trailblazer Muriel Ottoni

Today we’d like to introduce you to Muriel Ottoni.

Muriel, please share your story with us. How did you get to where you are today?
I’m originally from Brazil and found a passion for Instagram as way to share my love for the outdoors. I initially used my personal account (@muri_ottoni) to highlight my experiences hiking around Rio de Janeiro. In 2013, I joined a Brazilian group called Trilhando Montanhas (@trilhandomontanhas), which means Hiking Mountains. I grew a following of people who liked my photos because of their mix among adventure, and adrenaline-inducing views from the edges of big rocks. Pedra da Gavea, which is well known as one of the most dangerous hikes in Brazil, was the scenery that made my first photo go viral. One particular heart stopping photo was shared by many different popular platforms such as newspapers, magazines, websites and social media.

In 2015, I moved to San Diego in 2015 to start a business program at UCSD. I immediately found California to be a rich and enchanting place, filled with amazing wonders. From deserts to lakes, beaches, and mountains, it’s possible to have so many different experiences here. I created California4Fun to show off everything that this State has to offer!

Through the hashtag #california4fun, my followers share their California experiences and give me the chance to repost their images with their story. To be honest, I don’t like to call these people my “followers”. I prefer to call them friends, because of how helpful and supportive they have been while building the profile. During my last trip to Lake Tahoe, many of my digital friends gave me great advice regarding the best things to do and what to see during my visit.

Since I’m based in San Diego, I also try to share local experiences and help promote Southern California businesses. I recently went to Temecula, which is a renowned wine destination. The company California Dreamin invited me to enjoy a sunrise hot air balloon ride that departed from the winery Vindemia. After landing, they invited us to enjoy a European breakfast complete with mimosas, cheeses, fruits and more. I have also been invited to try a GoCar Tour, FlyBoard, Hot Tub Cruise, as well as amazing restaurants! I love all of them!

San Diego has a rich and diverse culinary scene, which I wanted to highlight in a new project with @sdtasty.

Through this Instagram profile, I cover the hottest restaurants and food trends around San Diego. Although highly food focused, the brand also covers additional matters that make San Diego America’s finest city, including its world-class breweries, perfect weather, and amazing events. So far, the reception has been great! I have a blast when meeting with business owners, chefs, and marketing managers in this awesome city!

Has it been a smooth road?
Becoming a social media influencer is not easy. It requires a lot of work, dedication, and focus. This kind of work is not something that you will see success overnight. It takes time until you see the results. So, my advice is to never give up! If you still need to start, try to start anyways. It’s not going to be perfect, but with experience, you’ll get better every time. I’m still learning a lot of new things. You just need to start.

We’d love to hear more about california4fun.
Today, I manage three social media accounts. All 3 reflect my personality by focusing on different passions of mine – food, travel and California lifestyle.

– @muri_Ottoni, my personal profile, which is focused on outdoors, travels and trends. I’m a digital influencer, content creator and collaborator with multiple global brands.

– @california4fun, sharing the California lifestyle, such as outdoors, tours, activities and more! California4Fun is a brand recognized not only for the locals but also for the tourists, interested in learning more about California.

– @sdtasty, covering the hottest restaurants and food trends around San Diego. Although highly food focused, the brand also covers additional matters that make San Diego America’s finest city, including its world-class breweries, perfect weather, and amazing events.

My passion for nature, sports, travel, and food is what sets me apart from others. I had an amazing job in Brazil and a great quality of life, but that was not enough. So, I decided to seek out new opportunities and follow my California Dream.

Finding a mentor and building a network are often cited in studies as a major factor impacting one’s success. Do you have any advice or lessons to share regarding finding a mentor or networking in general?
I get ideas from many different ways. Networking is a powerful tool for brainstorming for my social media sites. I try to meet or talk by phone with someone who runs a similar site about once a week to discuss tactics, exchange ideas and sometimes even trading services we need to help each other out.

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Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Muriel Ottoni

    September 5, 2018 at 2:52 pm

    I feel so honored to be part of the San Diego most inspiring stories! I really appreciate the recognition of my work and I hope to inspire people around here!! Thank you!!

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