Connect
To Top

Meet Trailblazer Twylla Brown

Today we’d like to introduce you to Twylla Brown.

Twylla, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have been interested in cooking since age ten or so. Baking was my first love and savory dishes a close second. I was always asked to make dishes for a friends potluck, church function, party, small weddings, etc. I became a cake decorator specializing in fondant, but cooking was still a passion. After living in San Diego for a short time, (born and raised in Ohio), I thought about opening a restaurant or purchasing a food truck. Money was an issue and the fundraising ideas were good but didn’t yield enough capital.

One day I cooked a pork roast and made this incredible brown sugar based rub, and the light bulb went off! I could sell this! I made it and gave it to family, and so it began. Incidentally, that Sweet and Spicy Rub is one of my top sellers. I began experimenting with different spices and researching regional flavors. I also began praying, asking God to lead me in my choices of blends and flavors. My goal was bold and flavorful seasonings that were all-inclusive, no need for the consumer to add anything else. I wanted to kill the intimidation factor of cooking: not knowing what flavors to put together. I also wanted to create a brand that was additive and preservative free, with a lower sodium content. No fillers, just flavor.

Before I knew it, I had ten flavors to choose from, a website, and a recipe group. I have an online store and sell at markets and craft fairs. Currently, I am partnering with a local coffee shop, creating a space exclusively for their use on select menu items.

I owe all my success to God first, family and friends, and my customers. The love and support is amazing!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to here was definitely not smooth. Money was my biggest obstacle. I didn’t want to settle for direct sales to customers because that limited my base. With a cottage food license that is the only way you can sell in the State of California. That route is less expensive but it wasn’t what I wanted. I had to go the most expensive route, FDA certification. It allows me to ship in the United States, International, as well as be able to resale in stores. Another obstacle has been driving sales to a new website. Unless you know somebody who knows somebody, it takes work! My advice: never give up if that desire to do what you do NEVER leaves. If it’s in your DNA, it’s meant to be in your future! Lastly, be the kind of cheerleader for a fellow Lady Boss that you would want someone to be for you. Pay it forward!

Alright – so let’s talk business. Tell us about Twylla’s Spices and Essentials – what should we know?
Twylla’s Spices and Essentials are seasoning blends for cooking. Spices are additive and preservative free, with no fillers. Each blend is a unique recipe and made in small batches to ensure freshness. I buy dried spices and do the grinding, packaging, and labeling. My spices are known for being packed with flavor as well as versatility. For instance, my Sweet and Spicy Rub makes the BEST dip when added to sour cream.

What I am most proud of as a brand is the quality of my product. What sets me apart from others is each recipe is an original, and they are additive and preservative free. I also pray a blessing over each batch, sometimes over specific orders.

What’s the most important piece of advice you could give to a young woman just starting her career?
Advice to a young woman just starting out: do not be afraid to make mistakes. Mistakes are building blocks to improvement and perfection. Without mistakes there’s no growth, and perseverance cannot he developed. There will be times that you question whether or not it’s worth it, but you cannot quit. Fruit is not produced overnight, and most of the beginning if its life is in secret and darkness. You have an appointed time to blossom, be patient!

Pricing:

  • Regular sizes $8 each
  • Large sizes $20
  • Rub $12
  • 5 piece Sampler (2 oz each) $25

Contact Info:

Image Credit:
Twylla C Brown

Suggest a story: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in