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Meet Tyler Roberts of NOMOS Marketing in Point Loma

Today we’d like to introduce you to Tyler Roberts.

Tyler, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
For a long time, I convinced myself that I wanted to practice law. I interned with real estate law firms, personal injury firms, business firms, government offices and corporate offices – you name it. I studied philosophy in undergrad, went to law school and even passed the bar.

But I always harbored a passion for exploring pain points and building solutions around them. It wasn’t until after I worked in a few early stage startups that I realized I could leverage my legal background to really make a real go at the entrepreneurship thing.

When I graduated law school, I had almost a year under my belt at the Royalty Exchange, a platform that auctioned off music royalty streams as securities to accredited investors, and had a job lined up with another fast-growing startup that provided streamlined legal services in the clinical trial space. At this time, April, my wife and business partner, was a director for a national non-profit, and helped brand, market and launch new chapters on college campuses all over the U.S.

After two years of working as a lawyer, April and I knew it would not be my ultimate career path. I loved the legal industry and the people, but being an attorney wasn’t going to satisfy the more creative passions I knew I needed to pursue. Likewise, April was feeling burned out from years of living in airports. We both needed a change, both in geography and perspective. After a weekend trip to California, we decided to pack up our Honda and move to San Diego.

We started providing legal marketing services as a side hustle to cover the cost of rent for our garage-turned-studio apartment . I had left my first job after law school to work as an editor for three law-related magazine titles. In my spare time, I provided marketing services for law firms, building websites, writing web copy and advising on SEO. Around the same time, April started working for Wonderist Agency, which provides marketing services for dental offices. We started thinking of ways to scale our side gig into a real business.

Over the course of a year, we became good friends with Laura Maly and Michael Anderson, co-founders of Wonderist Agency. For the first time, we had a model for how we wanted to build NOMOS Marketing. One night over dinner and drinks, Laura and Michael brought up the idea of a partnership.

The four of us decided that together, we could provide a unique service to law firms that combined deep industry knowledge with a proven marketing philosophy. We’re all very enthusiastic to pursue this together as spouse-teams and also to leverage our combined knowledge of the verticalzed agency models.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I would say we have definitely learned more from our mistakes than our triumphs. Both are equally as valuable, but the mistakes seem to stick. When we started out, we worked on a number of freelancing platforms, which was mistake number one. Our prices were too low, projects were too big, and we quickly found ourselves running over full capacity juggling our day jobs with our side hustle.

While we were making money, we weren’t able to scale the business to take on more challenging and interesting projects. As a result, we found ourselves losing control over our time and, ultimately, the end-product. The marketing agencies and freelancers we worked with manipulated and upsold our work – often at the expense of the client.

This experience was frustrating and led to a lot of long nights, but it ultimately inspired us to start a full-service legal marketing agency. We found that in order to provide real value to law firms, we needed the ability to control and track every action taken on a client’s behalf.

We considered contracting out some client work at first, but the idea of upselling a service that someone else provided did not sit well with us. We knew from our experience working as contractors in the legal space that bringing all services in-house under the leadership of an attorney would produce the best experience for our law firm clients.

Fortunately, we have a great partnership with Michael, Laura and the rest of the Wonderist “Wonder Buddies” which has allowed us to side-step a lot of growing pains that many upstart agencies experience. We work with an extremely talented and dedicated team that supports our work and our clients’ success.

So, as you know, we’re impressed with NOMOS Marketing – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
April and I started out with the belief that every website, blog and social media post can be used to create a positive experience for people who may be facing a very difficult time in their lives.

The law space has been dominated by old-school, stodgy design with little ROI and metrics tracking. With law firms looking to integrate newer technologies and efficiencies, we offer marketing services that step away from traditionalist norms. We are proud to offer services that generate measurable ROI while also being empathetic to the needs of legal consumers.

One way we’ve been able to differentiate our services from the start is having a lawyer in leadership. Out tagline, for lawyers, by lawyers, is more than a marketing ploy. The legal marketing space is full of well-meaning vendors that do not fully understand the ethical obligations of their law firm clients or the nuances between multiple practice areas.

With our legal background, we are able to create campaigns that are both engaging and compliant with ethics rules. As a lawyer, I feel very fortunate in that our team has an opportunity to help law firms become more profitable while also serving their clients through good design and high quality, informative content.

So, what’s next? Any big plans?
One thing we love about living in San Diego is the hustle. Since moving here, we have met some of the most ambitious, creative and driven people. The city is full of young professionals eager to build something of their own, and there are so many opportunities to connect and learn from one another. There is a strong sense of self-reliance in San Diego, but also a sense of community.

San Diego is also home to some great local, regional and national law firms. Lawyers from all over the world travel to San Diego for conventions and work. Even in the local community, you have groups like Legal Hackers San Diego which meet regularly to talk about hot industry topics such as legal tech, machine learning and blockchain technology.

And you can’t beat the San Diego lifestyle. I’m usually out surfing around La Jolla before work, and April finds time to volunteer with local organizations and pursue her interests. Even on our busiest days, we seem to be able to find balance, even if all we have time for is walking our chocolate lab, Lilly, to the beach to watch the sunset.

For a business owner, especially in the legal space, there is no shortage of inspiration and support.


  • Websites starting at $4,500
  • Digital Marketing starting at $350/month – $2200/month
  • Brand & Logo starting at $1200

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Image Credit:

Chris Dumas

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