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Meet Vanessa Wade of Wiley Body

Today we’d like to introduce you to Vanessa Wade.

Vanessa, please share your story with us. How did you get to where you are today?
Jane and I met six years ago at a design retreat but quickly became best friends when she moved to San Diego in 2016. After the birth of both of our daughters(4 kids and counting between the two of us) we struggled to find baby products with truly good-for-you ingredients and that were pleasing to the eye(hello why are baby products always in hideous colors?!) So we set out to create Wiley Body which launches mid October!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It definitely has not been an easy road. My business partner is also one of my best friends so going into business together was definitely scary. It’s like a marriage! But we trust each other and have the same goals and dreams for Wiley. We’ve learned that communication(and lots of coffee) is key.

So, as you know, we’re impressed with Wiley Body – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Wiley Body is a baby skincare company with the idea that you should do more with less. If something works for our babies, it can – and should! – work for us too. So you won’t see only babies using Wiley Body you’ll see mom, dad, mailman, bus driver, etc using it, too!

After over a year of working with an award-winning formulator to craft the perfect formula and working through tons of revisions, we’re proud to say we’re launching next month with a single product; our Body Bubble a 3-in-1 bubble bath, body wash, and shampoo.

We wanted to create a single bath time product that could do it all so we could eliminate the need for soooo many bottles and products. Plus it smells delicious!

So, what’s next? Any big plans?
We are launching next month but have so many plans for the future like more products (which are already in the works!) and new scents. It’s incredibly exciting and scary! We are shipping out of my home but with the goal to eventually have a warehouse where we could work/ship out of.

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