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Meet Viveca Hess of HessConnect in Mission Hills and Hillcrest

Today we’d like to introduce you to Viveca Hess.

Viveca, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As most, I have made some hard but, irregretable, choices. They say it builds character. They say I have a lot of that, and here’s possibly why…

Studying people, human nature and how we communicate to build meaningful relationships is my passion, always has been. But, it wasn’t until several years after graduating from law school I owned up to my passion for blending creative story-crafting with the design and psychology of communication. I initiated, created and directed the marketing and communication efforts at my law firm where I’d worked for nearly a decade and realized I was smitten with a practice having little to do with the law. I left this firm to launch my own online marketing company in 2009.

Though I’ve never looked back, my legal background lends itself well for insight to what lawyers, law firms, and a few other regulated or politically sensitive industries require to be protected while successfully promoted in an ever-evolving online sphere. This is part of my unique, odd, sometimes uncomfortable, and very happy character-building story.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Struggles? Yep, plenty! This builds character, right? Nowhere in law school did they teach us about marketing, building a business, best hiring practices. So, the first few years after I jumped tracks from law to my own marketing agency involved several very steep upward trajectories. One of the first “character-building” hits came when I hired a developer to help create websites for my clients. Little did I know (really about anything website building) back then, but this developer created these sites under her name, her control and hi-jacked these when payment was not forthcoming. That was a real eye and brain opener.

Lesson? Don’t offer any service you don’t fully understand – whether you provide the service yourself or through your employee/contractor. Delegate out pieces efficiently, but only once you have been in the trenches yourself and have a good overall sense of all the moving pieces.

HessConnect – what should we know? What do you guys do best? What sets you apart from the competition?
For over a decade since leaving law, I’ve been serving lawyers and law firms in the intersection of law and marketing. My legal background gives me unique insight into the opportunities and challenges lawyer face when engaging online.

While using tools like social media can grow visibility, strengthen the brand position and build meaningful business relationships, there are also continually evolving rules of responsibility, advertising and ethics to consider. This is where HessConnect helps. I let you do what you do best—representing your clients—while I implement, manage and meticulously oversee your online media presence. Think of HessConnect as your watchful eyes, interpreter and protector as we grow your client base through thoughtful carefully managed qualitative marketing.

What I am most proud of is, coincidentally, what I am most know for. Storytelling. In a sea of sameness, most law websites, online profiles and campaigns are sadly in a what they believe is a competitive environment(and therefore commoditizing mode). They often don’t take the time and effort to set themselves apart while being bold enough to share their own or their firm’s story. Everyone has a story. People resonate with stories – not so much achievements, awards, and settlements. Your clients resonate and trust you, the human, with a story. This is the only thing no one can compete on because there is only one you.

What is “success” or “successful” for you?
Aren’t we all looking for balance in various configurations? My balance and passion comes from working with the right clients that are genuine, bold, thinking outside the box, kind, compassionate, and have a great sense of humor to lighten our workload. Must have humor.

I consider success the achievement and ownership of positioning myself and my services in such a way that it attracts the right kind of client, working relationship, and so many financial and non-financial rewards for everyone.

I consider success the joy and pride of empowering others around me to step into who they are, to be daring enough to share who they are and breaking out of the expected mold.

Talk about standing out!

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