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Meet Zane Petty of Rare Production

Today we’d like to introduce you to Zane Petty.  

Zane, we appreciate you taking the time to share your story with us today. Where does your story begin?
My journey into marketing and branding started when I moved from Chicago back to California where I grew up. I came here to be a personal trainer and grow my fitness business. I realized I was focusing on being a great trainer and not a great business owner. I saw this as an opportunity to help other business owners and creatives that have a passion for their products but need help growing their businesses. 

While still training I understood what I wanted to do beyond fitness, and implemented the skills that would be needed to grow my own consulting company. I grew a mobile division of a company’s fitness equipment from the ground up before leaving to start Rare Production. 

Now at Rare Production, I focus on clothing brands and music artists looking to go from good to great. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
Once I decided what I wanted everything went pretty smoothly. This mostly happened because I knew what my end goal was. I am not rigged in the way I think or what I provide to clients. This has made things run smoothly as I continue to scale. The biggest challenges I see in the future are going to be hiring and scaling. I am excited for both of them! 

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Rare Production is a small full-service marketing and branding agency. We specialize in branding, content creation, and digital marketing. Our clients consistent of athletic wear, swimwear, streetwear, and music artists. What sets us apart is our customer service and turnaround times. Our whole company is based on improving other companies. We want to be a great example to the brands we work with. 

What I have been most proud of from the brand is how we have already helped so many clients grow. Whether it’s free information on Instagram to a consultation or fulling working with us. We love helping as many brands grow as possible. 

We have been in the industry for almost 10 years and understand what content and copy will translate a post or email into real sales and real fans. 

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you.
More than luck I believe preparation has played a huge role in the success of Rare Production. In a moment some may see as luck, like running into an artist manager I want to work with, I see the preparation that went in before that to have the knowledge to sell and close the artist. This has happened many times while starting to grow the company. I turn ordinary moments into networking opportunities whether they benefit me or the people around me. 


  • $50/hr full-service branding and marketing

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Rare Production

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