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Rising Stars: Meet Alex Hirsch

Today we’d like to introduce you to Alex Hirsch.

Hi Alex, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
If we’re starting at the *true* beginning, my love of beautiful things, art, and DIY-ing began when I was a kid. My mom insisted I pursue all forms of art possible, including art summer camps, mixed media classes, drama club, acting classes, singing lessons, the list goes on. But as many of you who grew up in the 90s are probably aware, “artist” was not a viable career path.

So it was always just a hobby, and gift giving was my main vessel for creating anything ever. Until about 2016, when DIY and Pinterest weddings were trending. This gave me the perfect excuse to take a pointed pen calligraphy class so I could address my own envelopes – because every practical newlywed-to-be would do this of course.

Long story short – I addressed the envelopes and lettered the signage for my own wedding. Friends and family members were into it, so they kindly let me create signs for their weddings as well! This totally fed my artistic ego and my desire to create things, so I turned it into a side business, something I could work on in my free time. After about five years of doing this part-time, moving from Baltimore to Los Angeles to now San Diego – I gained the confidence, skills, client base, and network to take my business full time.

Since July 2021, I’ve been a calligraphy artist full time, specializing in signage for businesses and weddings, on-site engraving and lettering events, and murals. Some of my clients are Sweetgreen, Sagamore Spirits, Pernod Ricard, Louis Vuitton, and Nordstrom, to name a few. I’m so grateful to be living out my goal of creating and lettering full time, and am so excited for what else is to come!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No person is exempt from struggles, especially as an artist and business owner! Thankfully, I was in a position to take my time and make mistakes as I went. I was teaching elementary school full time for the duration of my business being part-time and only took my business full time after building up the skills and clientele necessary to sustain being full time. Many of the lessons learned were what to look for in a potential client, what projects aligned with my values and vision, and what to charge.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a calligrapher and lettering artist! My business, Signs of Our Lives, specializes in business signage, such as chalkboards, windows, and murals, as well as brand activations and private events doing on-site engraving. Everything I do is by hand, which is what I’m most proud of. Every time I work with a new medium or canvas, I get to apply the skills I have to grow and learn even more to best serve my clients. What sets me apart from other artists is my passion for community. I love taking on projects that beautify the community, the world, and the people that live in it. From electrical boxes to store windows to interior murals to well-written signage, every small piece of art makes the world a little bit more colorful and beautiful and that makes me smile.

Can you talk to us a bit about the role of luck?
Coming from a teaching background, I became well-versed with building relationships, effective communication, organization and balance of wearing many hats, and best practices for dealing with tough situations. Cultivating these skills have helped me greatly as a business owner and just in life!

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