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Rising Stars: Meet Alex Sepulveda

Today we’d like to introduce you to Alex Sepulveda.  

Hi Alex, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started working in music about 7 years ago, a friend of mine and myself started playing guitar as a duo and shortly after incorporated another friend in common to provide drum tracks for us. After jamming for a couple of months we decided to record a demo of an original piece which we recorded at our friend’s small home studio. The process of recording and creating music really got to me, I wanted to learn that for myself and shortly after began recording my own demos at home, I loved the process of recording music so much that I decided to take it on a career, I then enrolled in school and studied Audio Recording Engineering and Music Production under Peter Miller who is a legendary British Producer located in San Francisco, California. Getting my Diploma in late 2015, since then I’ve been working in recording, mixing, and producing for artists locally and nationally, working in a professional facility and I’ve been enjoying every minute of it since then. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
It definitely has not been a smooth road, granted it’s been better as we move along, but trying to make a living in the music industry can be a difficult task. Some of the struggles are in finding artists that are willing to invest in the quality of your work and the quality of their material, positioning yourself as a professional in the industry is something that takes time and loads of patience, but the love for music and the support of others is something that is not to be taken for granted, once you manage to be known as a professional due to work and your work ethic then it’s really up to you to keep growing. 

Appreciate you sharing that. What else should we know about what you do?
As a Recording Engineer, my task is to capture the artist’s performance in the best way possible, being creative in order to capture the emotion and the feelings that the artist wants to transmit through their music. As a Mix Engineer, my job is to take what has already been captured at the recording studio and make more out of it, make sure that the song has a good balance between all the elements, and bring it to life. What I’m most proud of when I see the look on the artist’s face when they listen to their song for the first time, being able to help them release their music in a way in which they envisioned it as a great reward, also creating a comfortable, friendly and creative environment for them to work in is great importance. 

What sort of changes are you expecting over the next 5-10 years?
Definitely, changes in this industry are always happening and we need to be able to keep up. The boom of home recording has made it really easy over the past few years for musicians to acquire home recording gear at really low prices which can give them a good results. However, although getting home equipment can be easy and affordable nowadays the comfort, flexibility and technical expertise of a professional studio is always something that can be taken advantage of to take your music to the next level. 


  • Recording $40 USD/hr
  • Mixing anywhere from 50-200 USD

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