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Rising Stars: Meet Amala Gonipati

Today we’d like to introduce you to Amala Gonipati.

Hi Amala, we’d love for you to start by introducing yourself.
Being born and brought up in a small business Indian family, I have been very passionate about Art and Designing since my childhood. After my graduation, I have joined a software company as an Intern and worked for a few months but had to quit as it was not in my interest. I have started a Boutique (Avani Couture) with personalized Fashion Clothing for Indian Women and ran it successfully for a couple of years. After taking a break for a year, I have joined a Pre-School as the Head and worked for a couple of years. I had to quit the job when my husband got the opportunity to move to the US last year, 2020.

Since the past few months, I have started pursuing my other passion of creating Artwork. I am a self-taught artist, and it is something that comes naturally to me. And I would like to explore my capabilities in this area as much as I can. This is my first business in the US. So I have been trying to learn how to set up the complete business model and how to build everything from scratch. Motivating myself every day, being creative with the Artwork, creating unique exuberant content, finding ways to promote my work, reaching out to the art-lovers and customers in various forums are some of the challenges that I find in this journey.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
I am a self-taught artist, and this is my first business in the US. So I have been trying to learn how to set up the complete business model and how to build everything from scratch. Motivating myself every day, being creative with the Artwork, creating unique exuberant content, finding ways to promote my work, reaching out to the art-lovers in various forums are some of the challenges that I find in this journey. Building my own customer base is the biggest challenge.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am an independent artist, working on the brand name of ArtByAmala. Specialized in Home decor Art, Fusion of Ancient Indian Mythology with Contemporary Modern Art, Commissioned Artwork. With shipping across the globe.

I have been recently approached by a Non-Profit organization, who were really appreciative of my Artwork, which is a proud moment for me. I will be working with the Organization as well to promote my work.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Covid-19 crisis is a unique situation across the world, which we have never experienced before. As much harm as it has done across the world, it has taught important lessons to the man-kind, like preserving the Nature, Environment, etc. It made me realize that we have the technology to learn, work and collaborate virtually online without really having to travel or meeting in person. We have numerous ways to start up a small-scale business, promote it and run it online, which would significantly bring down the operating costs.

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