Today we’d like to introduce you to Bear Scharbarth from GoFastGirls
Hi Bear, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
GoFastGirls was started by me nicknaming my daughters the “Go Fast Girls” because they race motocross in San Diego. Some friends of ours said, “you should think about making a t-shirt with that slogan on it”. That got my wife Kristen and I thinking about how we can combine our love for our daughters and our passion for racing and make it into a profitable business. We started looking into race apparel focused on women of all ages in motorsports and action sports and well, we found that there really wasn’t much out there for women.
So we thought it would be a great way to teach my girls about building a company from the ground up learning business fundamentals, networking, and sales, along with understanding the value of a dollar.
So I got the domain name GoFastGirls.com and we started the company in October of 2019 with a pop-up tent and a couple of t-shirt designs at the Lake Elsinore Grand Prix. It went over really well and we got our first ambassador, Cadence Cowan who races UTV’s.
We kept pushing forward and going to more races and events in a short period of time. Things were looking prosperous and then Covid hit. We hired a marketing manager to keep the ball rolling and focus on the e-commerce side of sales since all races, events, and shows were shut down. We managed to get through it and during the lockdown, we bought our vending trailer and made that our project each night after work. We’ve spent countless hours in that trailer getting it ready and making it business. Since we got the trailer, we call her Big Girl, it’s helped us get into much larger venues such as Nascar, MotoAmerica, Good Guys, Desert Storm, and even Arizona Bike Week. Kristen and I spend a lot of time on the road which is usually all weekends. We take the girls with us to as many as we can, but school is the number one priority. We have an amazing group of friends and family that help us out at home.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it hasn’t been smooth. Seems as though there is a new hurdle every week to try and figure out. When Covid hit, we just started the company six months prior. So that was a major struggle to get through. We hired a marketing firm to help increase online sales and overall brand expansion since shows, events, and races were all shut down we needed to pivot and recreate and focus on how we can bring the brand alive online. Today, we have over 250 female brand ambassadors, all-female racers from various motors and non-motorsports. We have some of the raddest female race car drivers, demolition derby, motocross, UTV, drag, carts, sportbikes, jet skis, snowmobiles to horseback riders, surfers, and skaters…if they go fast and love a good competition- well that makes them a GFG girl to us! We’ve created a group chat where the girls from all over the country and even some as far away as Canada and Finland all communicate and chat about their weekend successes. Ages ranging from 3-70. Our Instagram is over 30k and TikTok is at 40k followers and growing. We just love watching these young women killing it alongside the boys. It doesn’t matter if they are doing it for fun or for career growth as long as they are learning and having fun, we are here to support them.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I personally came from the old adage “Work hard, play hard”. My Dad lived his life the same way and I followed suit. I’ve had many jobs, many of which included being in sales. I’ve also been in construction and managing commercial properties that our family has owned for many years. My Dad always told me to take a bite all the way around the cookie. Don’t have just one stream of income coming in, have many. My wife Kristen has been in HR and business development for a women-owned and operated company. So supporting girls just comes naturally to us.
We are most proud of the mission that we’ve created for GoFastGirls. What was once a garage project has turned into a company that is being recognized all across the United States and in several foreign countries. The rad part of it is that there are so many females in many different sports of all ages that want to be associated with the brand. I can’t tell you how gratifying it is when you roll into a show or race and you have multiple people already wearing your stuff. The best part is meeting all the new friends and families at events. Family is everything to us. Families that play together, stay together. All the folks and other vendors that we’ve met and maintained friendships with have become family now. We are all out there supporting each other.
We love surprises, fun facts, and unexpected stories. Is there something you can share that might surprise us?
GoFastGirls is solely run by myself, and my wife, Kristen all out of our home and trailer. The kids help out every now and then after I tell them to get off their phones or quit making TikToks.
- Hats & Beanies $30
- Sweatshirts $59
- Duffel Bags $45, Backpack Cooler $55
- Shirts $27-31, Socks $15
- Youth Shirts $23-27 Youth Sweatshirts $45
- Email: firstname.lastname@example.org
- Website: www.gofastgirls.com
- Instagram: @gofastgirls
- Facebook: https://www.facebook.com/gofastgirlscom
- Youtube: https://www.youtube.com/channel/UCsPMgY-77qtbIaZpHoaHGig?view_as=subscriber
- TikTok: @gofastgirlsgfg
Bear Scharbarth Kristen Scharbarth Shaylin Scharbarth Savanna Hayes