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Rising Stars: Meet Endrina Hernández – Dadson

Today we’d like to introduce you to Endrina Hernández – Dadson.

Hi Endrina, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I am the owner of Saba Glamour Boutique. I am originally from Venezuela. I was born in Puerto Ordaz, in the state of Bolivar. I moved to the U.S when I was eight years old, along with my parents and younger sibling. San Diego has been my home since 2002. Since I can remember, I’ve always wanted to have my own boutique. My dad was my inspiration to have that. Since we’ve lived in San Diego, he has provided for us by having his own business of embroidery and silkscreen. He had his shop on Imperial Ave, right by Barrio Logan and PETCO Park.

I started Saba Glamour due to some uncertainty I was having due to changes in my own life. I left San Diego for my fiancé ( now husband) and a new job in the Bay Area last year in March 2020. While making my move to the Bay Area, I wasn’t sure I was going to have a new job, so I had been planning since the previous year to open up my store online. When I moved, I thought it was the perfect time, I was in a new city, and it could open new doors for me, as well as provide some income until I settled in my new home, found a job, and actually got both: a new job and a new business!

My Idea for the name Saba Glamour came from my grandmother Ramona. She calls me ” Reina de Saba” since I was born. “Reina de Saba” translates to “Queen Sheba” who was one of King Solomon’s wives. Sheba was queen of what is now Yemen. My grandmother is everything to me. She is strong, classy, and the most loving woman I know. I’m lucky to have her as my nana. I added “Glamour” to the name because a lot of my fashion sense came from her. She always said less is more. I have a vivid memory of her going to work wearing blue slacks, a white blouse, dainty necklace and earrings along with her red lipstick and thick mascara on her lashes. That’s my go – to outfit for work. It is very simple but glammed enough to make a statement.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Having my own business has been a roller coaster- emotionally and financially. There’s a lot that has to be done for the business to be run smoothly, that sometimes I don’t have time for other areas in my life. I have to put out money to make money and that is a risk every time. You have to know your consumer and market, but even when you do, not everyone buys from you. I think that’s the biggest thing I’ve seen that affects me emotionally as well. I don’t like feeling like I’m failing and not giving people what they want. I constantly make plans on what to bring in and what they would like. I also tend to have creators block, so I’ll go a few days, feeling stuck, trying to figure out what else to bring in for my customers, etc.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I have a variety of subjects I’m interested in, but my favorite ones are history, tech, policy, and government. I earned a BA in Cultural Anthropology at San Jose State University. I originally went to school for System Engineering, but then life happened and I had to switch to another major that also meant a lot to me. I am a history and culture geek like I mentioned, so Anthropology was right up my alley. Once graduated, I got the opportunity to go into tech again and work in defense/aerospace systems. I plan on going back to school to earn my masters in either engineering or policy as well. At the end of the day, I ended up working in an area where my two interests work together to help our community and country. My career goals include a little bit of everything that has to do with who I am.

Do you have any advice for those looking to network or find a mentor?
I recommend having a mentor just because you need people to teach you so you can move forward in life. I’ve had plenty of mentors during my school career, but when I got into working in a corporate office, I leaned on two women who until this day, I can call and ask for help. I related to them at a personal level, and even though they were older than me, I never saw them differently to me. It was like who they were, showed up in me in many ways although we are 20 years apart in age. I think that for me helped a lot to see and push myself because it was like what I want for myself was the same career paths they took, of course differently and fit for me ( each person’s path is different).

When having a mentor, your ego should never take over, or you won’t learn. You always should be teachable, because we don’t know everything. I have a quote on my desk that says, “I want to work with people who are better than me. Always thinking you are the sh*t isn’t going to get you anywhere. ” and I really live up to that. The more you learn, the more you get ahead as a person overall, not just in a career.

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