Today we’d like to introduce you to Liezl Gonzales.
Hi Liezl, please kick things off for us with an introduction to yourself and your story.
I’ve always had a big sweet tooth, and my love for baking started when I was little- my mom used to take a cake decorating class, and I’d always be excited to see what she’d take home and learn by watching her. I eventually took it on as a hobby and enjoyed making desserts for my friends and family parties. One of my favorite and most popular desserts was my “fruit pizza,” and even though people encouraged me to sell them, I never felt confident enough to take money for things I simply enjoyed baking. Even after years of sharing my desserts with family and friends, I still didn’t feel confident enough to build my own little business, plus I was juggling a full-time job and mom life. What really helped me finally take that leap of courage was when I made for a friend a fancier version of my fruit pizza in the shape of a K, and she loved it so much she persuaded me into posting my desserts on a Facebook Food Group. I’ve always appreciated compliments from family and friends but to hear it from strangers who loved my work and were willing to pay for my desserts was extremely rewarding. After receiving so many inquiries, I decided to create an Instagram account, and since then, it’s grown bigger than I could have ever imagined! I just barely started this business last fall, so I’m very blessed and grateful I’ve been able to take it this far so quickly.
The name “My Little Red Mixer” comes from my humble beginnings with my little red hand mixer. I was too frugal to buy myself a big stand mixer, but once my business started growing, my husband bought me one for my birthday last year. I still use my little red mixer a lot, though!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
More like a roller coaster! One of my biggest struggles is finding the time. Because of my full-time job and little kids (1 and 3 years old), I mostly bake and decorate late at night after the kids are asleep. But I’m grateful enough to have my husband and parents help watch the kids when I have big or multiple orders. I’ve always considered myself to be a great multi-tasker, but it’s definitely been a struggle trying to manage it all. I’m just hoping with time and practice I’ll find a good balance so I don’t get too burnt out and lose the passion I have for making desserts.
Appreciate you sharing that. What else should we know about what you do?
There are a lot of talented bakers and cake decorators out there, so I wanted to make something that set me apart from others. I make a few cakes, cookies and other desserts here and there, but I’d say my letter/number cookie cakes are my signature desserts. Even though it looks fancy, it’s actually a fairly simple dessert, and that’s my style: simple and sweet! Numbers are the most popular, but I’ve made letters, hearts, and even a Christmas tree and candy cane shape for the holidays.
We’d love to hear about how you think about risk taking?
Starting this business is definitely one of the biggest risks I’ve ever taken. I’ve had to sacrifice time with my husband and kids (and sleep sometimes!), but I’m glad I took the chance because I’m finally doing something for myself. It’s something I really have fun doing, and the greater satisfaction is making other people happy with my desserts. And the best part is that I’m my own boss, so I can decide to slow down a bit on my orders if I need to and later down the road pick up more orders when I have more time. My perspective on risk-taking is: you just have to do it!! If you scare yourself with negative thoughts, you’ll never get the chance to see how far that risk can take you. Even if things don’t go as far as you wish, the regret of never taking that risk would be far greater than if you just went for it. 😊
- Email: firstname.lastname@example.org
- Instagram: @my.little.red.mixer