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Rising Stars: Meet Madison Ludlow

Today we’d like to introduce you to Madison Ludlow.

Madison, we appreciate you taking the time to share your story with us today. Where does your story begin?
I grew up very curious about antiques and vintage, partly because my mother Sandra Ludlow, an Interior Designer based in Newport Beach, would bring home amazing antique furniture and rugs. My curiosity led me to vintage shops wherever I was traveling and on a constant hunt for great estate sales. It never occurred to me at a young age, I could turn this curiosity into a career.

After college, I spent 5+ years working in the fashion industry as a Merchandiser and Buyer for several sustainable fashion companies. For years, I was driven by finding my next opportunity or getting my next promotion which ultimately led me to burn out and lose sight of this overwhelming passion I had for vintage.

In 2019, I launched The Ludlow Shop on Instagram. I began to post my own clothing and pieces I found at estate sales in San Francisco. As time went on, I found that this pursuit came naturally to me and I was selling out of everything. The more I posted, the more I sold and as time went on, I had created a business and following.

After five years living in the heart of San Francisco, I moved to the coast of San Diego to live the life I always wanted to reconnect with and took my shop full-time. I am so grateful everyday that consumers are more and more passionate about vintage and invested in giving old garments a long life.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Running a business of course has its hiccups, but overall I’ve felt very at ease running The Ludlow Shop on my own. Wearing many hats was not a new thing for me. As a Merchandiser, I had experience working closing with small makers, local factories, designers, production managers, customer service and creative teams. This exposure gave me the confidence and experience to take this all on my own.

I have high standards for myself and my business so sometimes I can be hard on myself. I want to do everything “perfectly” and the “right way”. Sustainability is incredibly important to me, from the recycled mailers I use to ship each package to the fabric content of the pieces I sell, I’m always considering what imprint I will leave on the earth.

I’ve learned to ease up and just continue to learn and grow with every new day.

What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
This year I’ve turned my love for antique and vintage quilts into another beautiful avenue of The Ludlow Shop, reselling handmade one-of-a-kind quilt coats. I source quilts from all over the world and ideate silhouette concepts that suit the pattern of each blanket. I couldn’t do this without the support of my local seamstress, Maria, who sews each coat in her home.

I love the creative freedom and control I have now running my own business. I’m constantly inspired by the growing vintage community, my amazing customers and the folks I cross paths with in life. I really listen to my customers, they’ve been cheering me on from the beginning and providing the best feedback as I continue to grow my business. I think what really makes my vintage shop different is the fact I don’t stray from my true authentic style. There are so many decades of amazing vintage, but I truly only invest and resell the pieces I would wear myself which mainly are early 1900s, 30s & 70s styles.”

I’m most proud of the community and the customers who’ve stayed along for the ride. The future of The Ludlow Shop is bright and I’m just very excited about how my business will evolve and grow.

What has been the most important lesson you’ve learned along your journey?
Through the journey of growing The Ludlow Shop, I’m constantly following the things that excite me and keep me going. The more passion I pour into my work, the more it shines through. Even when I feel overwhelmed teaching myself new skills, I remember this is all part of being an independent business owner and it’s okay to feel feels. Staying positive and enjoying life is of upmost importance to me!

Contact Info:

  • Email:
  • Website:
  • Instagram: @theludlowshop

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