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Rising Stars: Meet Robin Litrenta

Today we’d like to introduce you to Robin Litrenta.

Hi Robin, thanks for joining us today. We’d love for you to start by introducing yourself.
I have always been drawn to photography and the arts in general, and for many of my childhood years, you could find me with a camera or paintbrush in hand. I dabbled here and there with the occasional art class in high school and college but never considered the arts as a career choice. My post-college years were filled with advertising agency account management work, and sadly, my creative drive fell dormant.

I picked up my camera again when my kids were born to document their lives and have numerous scrapbooks filled with their stories. Fast forward to when my youngest child was in the middle of her high school years and becoming more independent. Knowing my daughter would soon be off to college, the timing was right for me to reconnect with my creative side.

One day I found myself on Instagram and was immediately inspired by all the incredible photos, so I decided to dive deeper into photography. I asked questions to photographers, devoured e-courses, video tutorials and local adult-ed classes to hone my skills. So, yes, I am self-taught. One of the greatest things about photography is there is always something new to learn regardless of your skill level. And the more I learned, the more I wanted to photograph everything! And so I did.

Along the way, I paid attention to what imagery moved me the most and left me feeling something. I so love a beautiful sunset or stormy sky landscape image, but I found myself most drawn to people and their stories. That ‘aha’ moment led me to officially launch Robin Litrenta Photography in 2018. Becoming a small business owner has been quite the journey, and there was as much to learn about running a business as there was to operate a camera. I have loved every moment of growing and stretching way outside my comfort zone. The most important part of the process has been modeling for my kids that it’s never too late to follow your dreams and launch a business.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Growth was slow but steady the first few years. When the pandemic disrupted all our lives, it created so much uncertainty for many business owners, both large and small. Yet oddly enough, 2020 brought me the most growth in my business. I had the largest group of senior sessions, which I attribute to the pandemic causing them to miss out on regular senior activities. Thankfully I was able to give them beautiful senior portraits despite the pandemic.

It takes time to get your name out there and set yourself apart from other photographers. I think the biggest challenge is finding community. I am a huge believer in community over competition. There are many talented photographers in my area, but there is room for all of us. And I have been fortunate to cultivate friendships with like-minded photographers. Some are local and some are across the world, but it’s important to build your community and support each other.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Photography is so much more than a click of the shutter button. It’s about understanding light, pulling in emotion and using both to tell a story. It’s about composing an image to take it from being an ordinary snapshot and elevating it to an extraordinary portrait.

Whether I am photographing a family, an expectant mother, a graduating senior, a newborn or an engagement session, I am there to tell everyone’s unique story and document their current season of life. I believe life should be lived joyfully, lovingly and deeply, which are the driving themes in my work. My goal is to capture people’s connections with each other rather than with the camera

When someone hires me, they not only receive beautiful portraits, but also a full, personalized experience. I provide services for wardrobe styling, location selection, fine art prints, and cherished albums. I go to great lengths to build a trusting relationship with my clients. One of the ways I do this is to provide a questionnaire to help me better know them. We also chat by phone or video, so by the time it’s their portrait session, we feel like old friends, and everyone is completely at ease in front of the camera.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
While I had absolutely no control over the pandemic, I did have control over how I reacted to the shutdown. I enjoyed quieter days and more family time. I learned to be more patient and trust that my business would pick back up as soon as restrictions were lifted. The biggest lesson was to continue believing in myself and find new ways to continue learning. During the shutdown, I poured myself into online education to learn more about everything from equipment to new editing techniques, from business development and wardrobe styling to different ways to bring more creativity into my work.

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