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Trailblazers: Del Mar, Encinitas & Carlsbad

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around Del Mar, Encinitas & Carlsbad that we hope you will check out, follow and support.

Wendy Garafalo

LOVE is all that matters. And LOVE is about giving one another space to be who we are meant to be. LOVE is not changing someone or living up to another’s expectations. Experiencing life’s changes and an autism diagnosis has taught me more about LOVE than anything else in my life. Read more>>

Genevieve Cohen

I decided enough was enough. I became like a sponge and absorbed anything and everything I could think of to promote lifelong, sustainable weight loss. I knew that if I had a plan that I could not fail. I put all of my energy into cultivating a positive mindset about my body and transformation. Read more>>

Deanna Empleo

I run a lifestyle blog as well as create unique bracelets for my little small biz, KYSS Bracelets. I have a huge passion for expanding my creativity and being hands-on with projects. I started my jewelry line about 4 years ago, and it has evolved tremendously then. Read more>>

Jessica Garcia-Negron

My passion for beauty, art, and fashion influenced me from a young age while living in the heart of New York City. As a self-taught makeup artist, I spent countless hours fine-tuning my skills throughout the years by attending makeup workshops. Read more>>

Amy Lanci

Now, as a copywriter, I use both sides of my brain to help business owners be relatable to their audience in their copy and messaging without sounding salesy. If you speak logically, I can speak logically. If you speak with your heart, I can do that too. If you need to translate between the two, I’m your girl! Read more>>

Ana Serrano

I started Gods Heart Ministry/Las Valientes in 2001 after the funds from a grant I was under ran out. But women were still looking for me. So, I turned to God and asked what I should do, so, God I heard in my heart to start my own nonprofit. Read more>>


I started my agency, Incitrio, over 14 years ago when I had two kids under two. Working at the bigger agencies, I had no work/life balance. There were weeks when I worked 8am-10pm M-F and on the weekend. Read more>>

Sara Carrico

I started in makeup after my enlistment in the United States navy. I know a far cry from the makeup industry. Growing up, I was always a tomboy both of my dads were mechanics anytime I could get my hands on a car I would, from rehapolstry to oil changes. Read more>>

Charmaine Matic

I’m a perfectionist period. I create to the best of my intentions. Hair painting balayage, all color, and cuts are my specialty. l enjoy creating the right look for each guest. Along with hair, I also do make-up and photo sessions to create a total look. Read more>>

Natalie Colunga

I want to wholehearted show people that we are all capable. Even if we have mental health problems. I always say wonder, wander, capture and create. Meaning. Don’t wonder. Go wander. Capture dreams and create your story. Read more>>

Michelle & Watson Murphy

I’ve always been interested in travel and social media, hoping to fuse them together but unsure of what made my brand special. A little over a year ago, a photo I posted of me and Watson in front of a mural got a lot of traction, which is when I realized this cute ball of fluff could be a superstar. Read more>>


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