To Top

Trailblazers: Del Mar, Encinitas & Carlsbad

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around Del Mar, Encinitas & Carlsbad that we hope you will check out, follow and support.

Amy Jordan

I began practicing Pilates in 2006 as I journeyed through a difficult time in my own life. My workout soon became my passion and I left my career as an Entertainment Marketing Executive to open my first high-energy Pilates studio in 2008. Read more>>

Shylah Eades

I recently launched Shylah May in December ’17 with the intent to help inspire balance in the everyday life of women. Shylah May is a lifestyle blog showcasing healthy and nutritious recipes, fashion tips, beauty tricks and killer workouts to help women love their body and sharpen their mind. Read more>>

Roxana Martinez

I started beauty school right after high school in Paso Robles. After receiving my certificate, I transferred to a salon at a retail store. After 2 years in a commission-based salon, I decided to make a change and go into booth rent. For the next 5 years, I traveled for education classes where I mastered color correction and many other vital techniques. Read more>>

Stephanie Lassalle

I was born and raised in North County San Diego. I went to local schools and attended Cal Poly San Luis Obisbo. After school, I quickly went to work on the administrative side of Veterinary medicine, a field I still love and work in, but was always craving a creative outlet. Read more>>

Stacy Vizcarra

I can always remember watching my mother get ready in the morning. She would take her eyebrow pencil and carefully arch her brow and put her “face on,” as she called it. I was always so impressed with how my mother always looked her best before stepping out of the house. Read more>>

Janice Wheeler

I think I started as a makeup artist just as anyone starts… being obsessed with all things makeup! I can remember going to my mom’s bathroom as a kid and playing with her makeup for hours. My house was always the place where everyone came to get ready for school dances, football games and proms. I ended up going to college at UCSD where I played collegiate water polo. Read more>>

Galdina (Dina) Jimenez

I started doing nails as a hobby and it gradually turned into a career. I started from volunteering my time to my kid’s schools and Gymnastics Booster club doing nail art fundraisers. With the idea of turning this hobby into a business, I decided to become legit and went to school to get my manicure license. Read more>>

Amber O’Hara

After being in every aspect of the salon industry from assistant to co-founder of an industry-leading education company, my business partner and I saw the need for a salon focusing on not only the service but also the experience. Elevating the beauty experience. Read more>>


Megan Ballard

I run a life and style blog called The Fashionista Momma. I started my site as I transitioned into mom life, using it as a way to share my style and inspire moms to find their best self. It has been a long journey. Read more>>

Danielle Schaffer

I am a NYC girl now living in beautiful SoCal. I was stationed here many years ago when my husband was in the military. We decided to pull the plug on the east coast and make Southern California our home. We love raising our 4 little ones here. I started blogging 3 years ago and it turned into something so much more. Read more>>

Liliha Rieck

Ever since I was in high school, I have been reading blogs. I was and still am COMPLETELY obsessed with blogs! I’ve always enjoyed reading other’s perspective, tips, tricks and life hacks. When I was 20, I decided to create and start my own blog. I first created “Love, Liliha” through Wix. Read more>>

Leave a Reply

Your email address will not be published. Required fields are marked *

More in