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Trailblazers: East San Diego

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around East San Diego that we hope you will check out, follow and support.

Leslie Joanna Rios

In 2014 Makeup_by Less was born. It all began in my bathroom at our blue apartments. I was the girl who would always volunteer to do everyone’s makeup and hair for special events. My best friend at the time would come by on the weekend, so I can get her ready for her date night with her hubby. We would go in bathroom and just did my magic on her. Read more>>

Kayla (Chef Kiki) Carnevale

Post Marine Corps career, I opened up a very successful government contracting company, Dynamik Incorporated. During my CEO years, I used my Post 911 GI Bill to go to school to achieve my AA & CPC (Certified Pastry Chef) at the Art Institute of California, San Diego. Read more>>

Halle Roberts

I got started with dog training by how many people get started: not knowing a single thing about dogs and rescuing a behaviorally challenged one, at a young age. Every time I look back, I laugh at the many ways it could have gone wrong! Read more>>

Kimberly Hill

I was inspired to become a hairstylist at fifteen by my stylist-turned-best friend and mentor, who encouraged me to pursue a career in what I love – which is being creative! As an added bonus, I also get to constantly meet new and interesting people. I started my career as a stylist in 2010. Read more>>

Lauren Turner

As I battled anxiety and depression, it became my creative outlet that allowed me to go out and explore God’s beautiful creation and breathe more gently. Now, hiking, rock climbing, road trips, traveling, and exploring are staples in my routine, and being out in nature is what inspires me and my photography most. Read more>>

Karly Eldridge

I loved teaching classes for private groups at the stores I worked at and I got to go on trips to work events for the company, like LA and Vegas and loved being apart of the company! While I was working at MAC for these few years, I started taking appointments on my own time and getting inquiries from brides. Read more>>

Rachelle Hali

I always have had a love for makeup and hair, yet growing up in a small town. I didn’t think I could make a full career out of it. It wasn’t until I had moved to San Diego and had my first “on set” experience assisting in makeup, where I knew this was the only thing I could be happy doing for the rest of my life. Read more>>

Sarajevo Petty and Sergio Bailey

I’ve always had a passion for food and art. I attended SDSCPA and then the Art Institute for Culinary Arts. I started working for Hyatt hotels in 2004 and had a great career with them for 13 years in starting from the bottom as a prep cook all the way to Banquet Chef in D.C. I left Hyatt and was blessed with an opportunity to start a pop up in 2018 called Surf &Soul Spot at a local church banquet hall. Read more>>

Becky Lopez Murdock

After about 1,000 questions, I started my business with extremely high hopes… nope. I kept my expectations low, probably because I didn’t want to get too excited over something that might not really work out. I thought about worst-case scenarios (I get $400 worth of products for $99, not too shabby) and “realistic” timelines (this will be a fun thing for six months, tops). Read more>>

Casandra Higuera

Her healing was the result of radical self-love and a courageous journey through acceptance to wholeness. The transcendent beauty of unification mind-body-spirit gave her purpose and she began helping others overcome the seemingly impossible through a mind-body-spirit approach to healing chronic pain and injury. Read more>>

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