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Trailblazers: East San Diego

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around East San Diego that we hope you will check out, follow and support.

Melissa Strukel

I started out in Interior Design and saw a need in the event industry for a unique alternative to event rentals as well as authenticity to the design of events. I began with a small collection of vintage furniture and grew my business in my garage. Read more>>

Cortney Lancaster

I guess I always grew up loving the arts. Despite being extremely timid and shy, I auditioned and stared in enough musicals throughout middle and high school that I became outgoing and LOVE the spot light, well… not so much, but still, I am so much more confident than back then. Read more>>

Jackie Bilancia Costello

Fair trade became an answer to that desire, to still want to do something effective. Fair trade provides parents with a liveable wage so that their children can go to school and not work. These children will no longer be on the streets begging for money. Read more>>

Frederica Ehimen

I started The Ultimate Life Blog in about 2010, it was designed to encourage people about fashion, and living a happy and healthy lifestyle. I also host a Blogtalk Radio Show, titled ‘Positive Inspirations Radio Show’. Read more>>

Erin Kendall

Fitness was a personal discovery project turned career. I fell in love with the way fitness made me feel and had the need to continue exploring the topic. One thing led to another and I was introduced to an amazing program at UCSD, Exercise Science, and Program Design. Read more>>

Megan James

I currently work at The Hot Seat Salon as a stylist. I’ve been doing hair for three years now. I absolutely LOVE it! Before hair, I was going to college to become a teacher. Although I loved the idea of it, I didn’t have a passion for it. Read more>>

Jenny McGee

I made the decision to have a hysterectomy 2 years ago. I was off work for about 8 weeks and that’s when my passion for succulents started. Creating living works of art through succulents truly helped me heal — it was the best therapy. Read more>>

Moriah Holland

Every set is handmade and unique! I do ship worldwide and love making people feel beautiful all over the world, nothing is better than clients coming to me after they install their dreads and telling me how beautiful they feel and hearing their stories it makes my job worth it! Read more>>

Rosanna Nykanen

While I still love creative work for photoshoots or music videos, I have fallen in love with being such a transformative part of someone’s wedding day… It’s the perfect opportunity to really show someone how gorgeous they are. Read more>>

Beth Light

I am fortunate to be able to live out my passion for nursing, teaching, home design and blogging even though they are very different I feel really lucky and grateful for being able to live a life I truly love. Read more>>


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