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Trailblazers: South San Diego

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around South San Diego that we hope you will check out, follow and support.

Rocio Olea

It all began with my first job. A job that I was not looking for, but that shaped me into the woman I am today. I came home from school one afternoon, I was a Junior at Banning High School in Wilmington, Ca. and my mother greeted me with, “Hola Mija lla tienes trabajo”(translation: “Hello Dear, you have a job.”). Read more>>

Linda Waisbord

Linda Waisbord is a San Diego native style consultant who has over 15 years of experience in the fashion industry. She has international expertise helping many different customers thanks to her bilingual roots as a Spanish/English speaker and writer. As a personal stylist for Nordstrom. Read more>>

Johanna Pake

My love for photography started at a young age. It had always been a passion/love of mine. Through my teenage years, I would take my mom’s camera to school and take pictures of my friends. I eventually decided to purchase my first digital camera in 2009. Read more>>

Pamela Santos

It took me five years after high school to realize that my career would be a professional cosmetologist. After having my son, I realized I needed to make a huge commitment and dedicate my time to work hard in able to get my family and I headed to a better life. Read more>>

Ana Isabel Hermosillo

Since childhood, I was taught the importance and appreciation of details through holidays, birthdays and family events, something that I carried on throughout life. When it was my turn to be mom and hostess, people started noticing these details and asking for help with their own events. Read more>>

Iveth Ruso

I was born and raised in San Diego. I’m a huge advocate for health and self-love. Also, I’m a passionate and driven person, looking to continuously grow as a professional dancer and entrepreneur. My dance career started as a young 4-year-old, taking dance classes with my older sister in our home. Read more>>

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