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Trailblazers: South San Diego

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around South San Diego that we hope you will check out, follow and support.

Fernanda De La Parra

My passion has always been baking classic desserts but with a combination of my fine dining background. I decided to open my own business Digonal Bakeshop in May 2019 in Tijuana. We offer freshly baked pastries with a modern spin, always using different ingredients and changing our menu. Read more>>

Fernanda Perez

It all started one day that I quitted my job, I got home really frustrated because my boss was really mean to me and all of my coworkers, I started thinking of ideas on how to start my own creative business since it has always been on my mind. I was tired of making corporate logos and wanted to illustrate whatever was on my mind and take a break from everyday life. Read more>>

Leslie Conejo

At the beginning of my career, I would invite a cute girl to my studio for a photoshoot in a time where nobody had Instagram and the most important thing nobody had a cell photo to take a fast cute picture like they do today, so I grew up much faster in that time because everyone was searching for a professional picture with a fresh and young approach. Read more>>

Marisol Morales

It has always caught my attention how good an outfit can make a person feel and the power it has over how others perceive you. I studied marketing and although I really like that part of my career development, slowly but surely, I have been investing time and effort in being able to participate in an industry that has always been in the back of my mind. Read more>>

Samantha Rezendes

I kind of stumbled upon the opportunity. I was living at my mom’s house and we had a family friend living with us. She taught me how to make them and showed me her supplies and it all just kind of happened. She had designed a brand for me based on a name we came up with along with the help of my mom. Read more>>

Becky Espinoza

If you find yourself reading this, know that I don’t believe it was a coincidence. I’m really excited to share a part of my life, in hopes of you tapping into your own with a fresh perspective and a new drive to dream big, to speak big, to love big. I’ve had a very chaotic life. I had to grow up really fast. I knew what it was like to worry about money at a very young age. Read more>>

Jessica Barrios

I lived in El Centro California my entire life and I stayed out there until I was about 20 years old. My original goal was to go to a community college in my hometown and get a degree in criminal justice and just start my career in law enforcement. I realized while I was going to school that it just wasn’t for me and although my mom was proud of me for following her line of work. Read more>>

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