Today we’d like to introduce you to Eduardo Roji.
Hi Eduardo, we’d love for you to start by introducing yourself
I was raised in South Bay San Diego by a hard-working family. My family, while having a low-income, was able to provide me with everything I needed growing up. No one in the South Bay is expected to “succeed” or do anything impactful with their lives simply because we are part of a low socioeconomic area. Many internalize these stereotypes, and mentally limit themselves, by thinking that they can’t accomplish their goals just because that’s what is expected of this community. With this kind of mentality, it becomes a self-fulfilling prophecy, and those people simply continue the cycle. I, on the other hand, wanted to break the trend and help out my family financially.
For this reason, I took my search for knowledge seriously. I graduated from Southwest High School (2015) with a 4.3 GPA, and obtained my Bachelor’s in Sociology, alongside a minor in Public Administration, from SDSU (2019). During college, I was a full-time student, working two jobs, experiencing the “adult” life of rent, bills, and expenses. I knew that I needed multiple solid sources of active and passive income if I was going to supplement both my family and I with the lifestyle I envisioned. I chose to use most of my free time researching, reading and studying about ecommerce and digital marketing. I failed at multiple ecommerce stores before successfully building, marketing and scaling my first one. Having had a small taste of success in this field, I only became further motivated to learn and grow more. Once free from college, I went full-time into ecommerce (e-comm) and digital marketing, while attaining several professional certifications from reputable programs such as Google and HubSpot. This recently led me to launch a digital marketing organization of my own, MODERNIFY, where we can have a whole team dedicated to creating and expanding our own e-comm stores, as well as offering these services to anyone struggling in growing theirs. MODERNIFY was launched alongside some of my best friends: Eric Gonzalez, Angel Saldana, Alexis Ibarra. Each one comes from a similar background as me, and brings their unique set of skills, knowledge and expertise to the team.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has not been a smooth road by any means, but what road is? I think time management and life balance have been some of my biggest personal struggles. Having to balance college, 2 jobs and my business endeavors was not an easy feat. Many leisures, activities and outings had to be sacrificed in order to keep progressing on my goals. However, I do think that your life must have a certain “balance”, and not only consist of “grinding” 24/7, something many people criticize entrepreneurs for doing. While hustling is a normal part of the process for any entrepreneur, the ultimate goal for me is to help others, as well as to attain more free time and freedom for myself. So I always try to be conscious of not falling into a sort of paradox, where I am working so much, that I don’t get to enjoy what I’m working for in the first place, my time and life.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
MODERNIFY is an organization with first-hand experience and certifications in ecommerce and digital marketing. Here, we have a solid (and expanding) team dedicated to efficiently running several of our own profitable ecommerce stores. It is very difficult to keep running one highly-profitable store on just your own, let alone multiple, so having an organization makes everything smoother and more profitable long-term. Apart from solely working on our own e-comm stores, we offer our expertise and services to other e-comm and small-business owners that need help with marketing in today’s digital age. With smartphones and computers at everyone’s disposal, marketing is entering a new modern age. Let us handle your digital marketing, amplify your brand, and multiply your sales, in order to MODERNIFY your store. Our specialties lie in Google Ads, Facebook Ads, Instagram Ads, SEO (Search Engine Optimization) and Social Media Growth. What sets us apart from others is, the team’s humble backgrounds and strong mindsets. We work hard because we know where we were at before, and we know where we want to be in the future.
What were you like growing up?
Ever since a kid I’ve always been pretty easy-going. I’ll either be really energetic and smiley, or more observant and selective with what I say. For this reason, to many I could be outgoing, and to others I could come off as more reserved. My two biggest interests growing up were soccer (played for 12 years) and music. Even today, soccer is the one thing I wish I had more time to pursue, and music plays a daily part in my life. Through my life experiences, I’ve learned to see life as a video game. Have some fun and enjoy the progression, but keep in mind there will always be obstacles you must surpass in order to get to the next level.
Contact Info:
- Website: https://modernifymarketing.com
- Instagram: https://www.instagram.com/eduardo_roji/
- Other: https://www.instagram.com/modernifymarketing/
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