Today we’d like to introduce you to Andre Rosdahl.
Hi Andre, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Growing up, my father was an entrepreneur and ran several businesses. I was very fortunate to see all aspects of how to run a business. Whether it was sales, marketing, accounting, or operations, I saw it all, and I loved it all.
After graduating from UCLA, I decided to start a career in advertising. I landed a job for a local television advertising organization and absorbed as much information as possible. I enjoyed that I was able to work with clients of all different industries and that each day presented a fresh challenge. After a couple of years, I settled into a marketing role where I was able to strengthen both my analytical and creative skills. I loved being able to use data to tell a story.
After nearly a decade in television advertising, it was time for a new challenge. I joined a partner and grew a small digital marketing agency into a full-service agency. I spearheaded the launch of a content marketing/SEO and conversion-optimized website division. Working for a small agency gave me so much energy that I knew it was time to go off on my own.
In March of 2020, I launched a new marketing agency, Synthesis Insights. While it was scary launching a new company during the pandemic, the roots of success were never in doubt. Having helped countless small businesses grow and launching a small business prior I had a strong idea of what it took.
In these last 2 years, Synthesis Insights, what started as a small business lead generation agency focusing on SEO and Digital Advertising, has evolved into a mid-sized B2B marketing agency that focuses on helping clients reach specific and measurable goals. Today, the core services that we offer are local SEO (for small businesses), content lead SEO, and paid advertising for lead generation (mid-sized B2B).
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
The biggest struggles in my career have come from a lack of growth. The feeling I had in my last couple of years working for a corporation where I knew I had reached my ceiling and was no longer learning was difficult. I’ve always been a learner and when I stopped learning, I felt extreme decay. The battle for me was always debating whether or not I wanted to keep my steady job that paid well and provided good benefits or take a risk. It’s a risk I am so happy I took.
After deciding to start a business I started educating myself again. I began networking with like-minded individuals with similar aspirations. All of this opened so many doors and I am so grateful for the people I’ve met along the way.
My struggles today are about balancing my time. Having a business has allowed me the freedom of not having a “boss”, but it turns out I’m the toughest boss I’ve ever had. My time working at a corporation was 10 times easier than what I do now. If you’re looking for something easy… don’t start a business. I’m constantly struggling with what areas of the business to hire for or what services are to offer. These are things that always make it worth it. I truly feel like I get to learn every day and there’s no better feeling.
Thanks – so what else should our readers know about Synthesis Insights?
Synthesis Insights helps produce results through a well-researched marketing strategy. We take a target customer-centric approach where we uncover your customer’s problems and deliver the right messaging to them at the right time.
We help clients with lead generation and online marketing. Typically, the clients we work with are concerned they are not producing enough leads, are worried that they are paying too much for leads, or are frustrated with the level of data insight from their marketing efforts.
What’s different about Synthesis Insights is that we take a data-driven approach to allow our clients continuous insight into how their marketing is performing.
The services that we offer for our clients are:
Comprehensive Marketing Research: Customer Profiles, Customer Journeys, and User Stories
SEO and Content Strategy
Digital Advertising with a Lead Generation Emphasis
Any big plans?
Marketing philosophy and principles don’t change, but how we reach audiences is constantly changing. We’re always looking forward to the next best way of marketing to people and that keeps us on our toes.
Going forward we are looking at expanding our team while maintaining the highest level of standard. We’re always looking for bright minds looking for growth.
Pricing:
- Retainer-based services start at $1,000 per month.
- Get Your Business Ranking Local SEO at $1,200
- SEO Audits and Recommendations: $1,500
Contact Info:
- Email: andre@synthesisinsights.com
- Website: https://www.synthesisinsights.com/
