Today we’d like to introduce you to Estelle De La Rosa.
Hi Estelle, so excited to have you with us today. What can you tell us about your story?
To pay tribute to my father-in-law, Pablito De La Rosa – who is currently battling Alzheimer’s dementia, my family has decided to revive his groundbreaking innovation: waterless coffee. This concept was born in 2004 out of a necessity encountered during a period when he frequently traveled the 300-mile round trip between San Diego and Los Angeles. This journey was part of the effort to support his children’s college education. The need to stop for coffee to stay awake and the inevitable delays caused by heavy traffic led him to search for a more efficient solution to remain alert and energized during these drives. This quest for a solution led to the creation of waterless coffee, a convenient alternative that allowed Pablito to eliminate the frequent stops for coffee and bathroom breaks. He quickly discovered that this innovation was not only beneficial for long drives but also had the potential to enhance a variety of daily routines with its convenience and energy-boosting properties.
Pablito and his family, including his children and their spouses, developed what is now known as Dry Brew Coffee Chews. This innovative product is the first of its kind, with Dry Brew securing a patent for Flavorful Waterless Coffee. The patent acknowledges the distinctive method that we have employed to condense the essential components of a 6 oz cup of coffee into a convenient, chewable form. This breakthrough process allows for the enjoyment of coffee’s benefits without the need for water, revolutionizing the way we consume caffeine.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
The pandemic posed significant challenges for Dry Brew, particularly due to the closures of commercial kitchens and the deterioration of Pablito’s dementia. Despite these obstacles, Pablito’s unwavering belief in the product, a sentiment deeply shared by his family, motivated us to persevere. We were driven by a profound desire to uphold his legacy and ensure the continued success of Dry Brew. This commitment to his vision and the innovative spirit of Dry Brew has fueled our efforts to navigate through these difficult times, keeping the essence of Pablito’s invention alive and thriving.
We’ve been impressed with Dry Brew, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Family Members behind Dry Brew: Michael De La Rosa, Lina De La Rosa, Darlene Sammon, Jeff Sammon, Jesse De La Rosa, Estelle De La Rosa
Dry Brew FAQ
Why eat coffee when I can drink it?
Don’t get us wrong. We love drinking coffee, too! We’re all coffee lovers here at Dry Brew, however, Dry Brew Coffee Chews are for those who want that distinct taste and energy boost from a cup of a coffee but don’t have time to stop. We’ve condensed a 6 fl oz cup of coffee into each coffee chew, so you get the same caffeine kick without losing out on that bold coffee flavor. Perfect for anyone on the go, such as hikers, runners, working professionals, students, and much more.
How is Dry Brew different from other chewable coffee on the market?
Other products on the market contain coffee flavoring, extracts, or a limited dose of real coffee to add flavor. Our coffee chews contain as much pure coffee as a 6 oz cup of coffee. For this reason, we’re the only company producing chewable coffee that’s backed by a US patent.
Is Dry Brew really patented?
Dry Brew holds the patent for Flavorful Waterless Coffee. The approved patent recognizes our unique process for condensing the exact ingredients from a 6 oz cup of coffee into chewable form.
What is the serving size? How many can I eat per day?
A single serving is one Dry Brew Coffee Chew. Each coffee chew contains approximately 65mg of caffeine. Health professionals recommend no more than 400mg of caffeine per day for most healthy adults, while adolescents should limit themselves to 100mg per day.
What are the main ingredients in Dry Brew?
We use the three simple ingredients of conventional coffee: real coffee with natural caffeine, non-dairy creamer, and zero-calorie sweetener. Each piece contains about 35 calories.
Why do you use zero calorie sweetener?
Our father, Pablito who patented Flavorful Waterless Coffee was diabetic and developed this formula to minimize carbohydrates for personal consumption. Also, due to its sweetness compared to regular sugar, we need less of it and are able to keep the serving size of each coffee chew to 10 grams.
Is Dry Brew a candy? Is it ok for children?
Dry Brew is not a candy and can be addictive like normal caffeinated coffee. Health professionals recommend that adolescents limit themselves to 100mg or less of caffeine per day.
What’s the shelf life?
For best flavor and texture, we recommend that you consume Dry Brew within one year, by the expiration date specified on each package.
Is it bitter like coffee? What does it taste like?
Our product contains zero calorie sweetener and non-dairy creamer, which off-sets the bitterness of drinking coffee black. Our product tastes like a sweet and creamy cup of joe!
Do you have multiple flavors?
We currently only have one flavor, which is a medium roast coffee blend. But we’ve got big plans down the road, which is to apply our patented process to create all kinds of Dry Brew Coffee Chews. Our technology enables us to pack your favorite roast into Dry Brew. More to come soon.
We all have a different way of looking at and defining success. How do you define success?
Staying true to Pablito’s original idea of providing a convenient, efficient, and enjoyable way to consume coffee. Success can be measured by how well Dry Brew maintains the integrity and quality of the product, ensuring it remains aligned with his innovation and intentions.
Community Engagement: Building a strong community around Dry Brew, including loyal customers, partners, and employees who believe in the product and its origins. Importance in Raising Alzheimer’s awareness through this facet. Upholding Pablito’s legacy includes fostering a culture of inclusivity, support, and shared passion for the product.
By leveraging Dry Brew’s outlet for Alzheimer’s awareness, we can create a meaningful impact, educate the public, and support those affected by Alzheimer’s disease.
Pricing:
- 18.99
Contact Info:
- Website: www.drybrew.com
- Instagram: https://www.instagram.com/drybrew/?igsh=MzRlODBiNWFlZA%3D%3D
