Today we’d like to introduce you to Nancy Lobo
Hi Nancy, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I grew up in the floral industry, although not specifically in design. Both my parents, as immigrants, worked in the flower fields of Encinitas. My initial goal was to secure a corporate job and achieve financial stability. However, when my husband and I started our family, it became nearly impossible to manage a full-time job alongside caring for a baby and supporting my husband’s military career.
Occasionally, I helped my dad with his wholesale flower business by managing receipts and focusing on customer relations. Since most of his clients were local florists, I began asking them questions about their work. This curiosity eventually led me to take on my first wedding project. From that point on, I decided to work on weekends, providing a beautiful service to couples on their wedding day. I learned design through trial and error, which sparked my creativity, and I held onto that passion for as long as I could.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Being a mom of three and a wife of a service member can be challenging at times. Fortunately, after ten years in this role, I’ve learned to establish processes that allow me to work despite changes in schedule.
When I need to bring my work home, I have a cooler and all the necessary materials to design while my children are with me. When I’m at the studio and my children need to accompany me, I have a designated space set up just for them to keep them occupied while I complete my tasks.
In the beginning, it was tough with babies, but this is all they’ve known me to do. They are real troopers—they understand that by letting me work, they are helping me succeed.
Appreciate you sharing that. What else should we know about what you do?
I create floral designs for weddings and events using both fresh and artificial blooms. With over ten years of experience, I operate my business from a studio in Downtown Fallbrook.
I take pride in my ability to study a couple’s wedding mood board and create designs that reflect their desired aesthetic. I enjoy working with color, texture, and a variety of flowers, as well as building relationships with my couples, coordinators, other vendors, and, most importantly, my floral wholesaler.
I am proud to run a business that helps create cherished memories for couples and families, and I value my role in the professional and personal growth of my team.
Do you have any advice for those looking to network or find a mentor?
If you find yourself at the flower market, take a moment to smile at other designers and don’t be shy about approaching them. Many seasoned designers are eager to share valuable insights on client services, techniques, and even provide you with key contacts for networking. Personally, I’ve welcomed numerous new designers to shadow me and ask anything they’re curious about, all with no strings attached. Embrace the opportunity to learn and grow within this vibrant community!
Pricing:
- $5k minimum for a full service wedding
Contact Info:
- Website: https://www.nancylobodesigns.com
- Instagram: https://www.Instagram.com/NancyLoboDesigns
- Facebook: https://www.Facebook.com/NancyLoboDesigns
Image Credits
Sarah Casarez Photos
