Today we’d like to introduce you to Daria Golub.
Hi Daria, please kick things off for us with an introduction to yourself and your story.
Sure! NatuLash is a place where lash magic happens—but in a way that actually makes sense for real life. At this point, almost everyone knows what lash extensions are and has probably tried them at least once. Unfortunately, a lot of those experiences aren’t great. Whether it’s damaged natural lashes, heavy uncomfortable sets, or wild aftercare rules like “don’t get them wet,” “avoid all oils,” “no workouts,” or even “no crying”—it’s no wonder people give up on lashes altogether.
I started NatuLash because I knew it could be different. I wanted to create something that felt natural, safe, and sustainable—where lashes could look beautiful and still fit into your everyday routine without all the stress. I spent years learning not just how to apply lashes, but understanding the science behind them—how to support lash health, how adhesives really work, and how to achieve long-lasting results without compromising comfort or safety.
Now, NatuLash is not just a salon—it’s a place for education too. I train new artists using a system I built from scratch, based on real anatomy, safe practice, and honest results. Whether you’re a client or a student, my goal is always the same: to help you feel confident, informed, and absolutely beautiful—without having to change who you are or how you live
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Definitely not a smooth road—but honestly, I don’t think it’s supposed to be.
Building NatuLash came with all kinds of challenges. At first, it was just me—figuring out everything from how to apply a perfect set to how to run a business, handle clients, do marketing, build a website, file taxes… all of it. And doing that in a field where a lot of the “norms” are actually unsafe or outdated made it even harder, because I wasn’t just offering a service—I was going against the grain. I had to educate clients while also unlearning a lot of industry habits myself.
On top of that, I’m not naturally extroverted, so things like networking, promoting my work, or even just putting myself out there online didn’t come easily. It took a lot of trial and error, self-doubt, and learning to trust my vision even when it felt uncomfortable.
But every struggle helped me shape what NatuLash is today—a place that reflects real care, real knowledge, and a commitment to doing things right. I wouldn’t change the road—it built me as much as I built the business.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
At NatuLash, we specialize in safe, healthy, and long-lasting eyelash extensions—and we really mean that. I think what sets us apart is our focus on doing lashes in a way that supports the natural lash, not just covers it up. That means using proper weight and length, understanding lash growth cycles, maintaining high sanitation standards, and educating clients on how to actually care for their lashes without needing to give up their skincare routine or lifestyle.
I also train other lash artists through an intensive hands-on program that’s designed to fill in all the gaps most trainings leave behind. A lot of people enter the lash industry with minimal experience or poor training, and it leaves them unsure, unconfident, and sometimes doing more harm than good. I’ve developed a method of teaching that not only builds technical skills but also builds real understanding and integrity.
What I’m most proud of? Probably the fact that most of our clients come to us after a bad experience somewhere else—and they stay. They trust us, they feel safe, and they see results. I’m also proud of how much care goes into every appointment here. It’s not rushed, it’s not one-size-fits-all, and it’s not about trends—it’s about doing it right. That care and intention is the heart of NatuLash.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Honestly, I think the best way to find a mentor or connect with the right people is to start by being really clear on what you value and where you want to go. When you’re grounded in that, it’s easier to recognize the people who align with your direction—and it becomes more natural to build relationships, not just collect contacts.
For me, most of the meaningful connections came from simply doing my work with passion and integrity. Clients, peers, even people I never expected—those connections often formed because they saw what I was building and wanted to be part of it, or support it in some way. I didn’t really “network” in the traditional sense. I just stayed open, curious, and intentional about the spaces I showed up in—whether that’s online, in professional groups, or even just everyday conversations.
If I had to give advice: don’t force relationships, and don’t chase people just because they have a title or following. Look for people who genuinely inspire you, who are willing to share, and who don’t gatekeep. And be that person for someone else too—mentorship is a two-way street, even when the experience levels are different.
Contact Info:
- Website: https://NatuLash.org
