Today we’d like to introduce you to Salt + Soil.
Hi Salt + Soil, please kick things off for us with an introduction to yourself and your story.
Salt + Soil emerged from a shared vision between two La Jolla natives who met at the beach in San Diego and are passionate about clean eating. We, Gio and Brooke, discovered our mutual commitment to the Mediterranean approach to eating and recognized an opportunity to transform the local meal delivery landscape.
We founded Salt + Soil in 2024 to address a critical gap in the market. The existing meal delivery options either compromised on ingredient quality or sacrificed flavor for perceived health benefits. Our solution combines Brooke’s culinary expertise as Head Chef with Gio’s operational and business acumen. As a women-owned business with Brooke holding 51% ownership, we bring diverse perspectives to every decision.
Our philosophy centers on uncompromising quality: chef-crafted Mediterranean meals featuring exclusively organic ingredients, zero seed oils, gluten-free options, and environmentally conscious packaging. We partner with regenerative farms and prioritize seasonal, locally sourced produce. Each meal is designed according to functional medicine principles, recognizing food as a cornerstone of health and wellness.
From our initial concept, Salt + Soil has grown into a thriving local business serving families throughout San Diego. Beyond standard meal delivery, we’ve expanded into private chef services, providing customized meal plans for clients with specific dietary requirements or health goals.
What distinguishes Salt + Soil is our commitment to maintaining intimate customer relationships while scaling thoughtfully. We believe that exceptional food should be both healing and delicious, convenient yet uncompromised. Our Mediterranean-inspired approach brings together the best of traditional wisdom and modern nutritional science.
Today, Salt + Soil stands as a testament to our belief that San Diego families deserve better than mass-produced meal solutions. We remain dedicated to our founding principles: community connection, environmental stewardship, and the transformative power of thoughtfully prepared food.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Starting a business is never easy, and always be prepared to expect the unexpected! It has been great being partners in life and in business to support each other in and out of the workplace, but navigating this relationship brings its own set of challenges.
Appreciate you sharing that. What should we know about Salt + Soil?
Salt + Soil is San Diego’s premier Mediterranean-focused organic meal delivery service, specializing in chef-crafted meals that prioritize both flavor and functional nutrition. As a women-owned company, we’ve built our reputation on an uncompromising commitment to quality: every meal is organic, seed oil-free, and gluten-free, with sustainable packaging that aligns with our environmental values.
What sets us apart is our holistic approach to food as medicine. While others focus on calories or macros, we design our menus around functional medicine principles, using ingredients that actively support health and wellness. We always use organic, pasture raised/wild-caught ingredients, ensuring that every component of our meals contributes to both personal and planetary health.
We specialize in two core services: our signature meal delivery program featuring rotating seasonal menus, and personalized private chef services for clients with specific dietary needs or health goals. Whether someone is managing autoimmune conditions, pursuing optimal wellness, or simply wanting to eat better without the time investment, we create solutions that work.
We’re most proud of proving that convenience doesn’t require compromise. Our meals rival what you’d find at San Diego’s best restaurants while meeting the strictest health standards. We’ve created a model where busy professionals and families can access truly clean, healing food without sacrificing their time or their taste buds.
For readers considering Salt + Soil: we’re not just another meal delivery service. We’re your partners in building a sustainable, health-forward lifestyle through the simple act of eating well. Every meal is an investment in your health, crafted by people who genuinely care about what goes on your plate.
Any advice for finding a mentor or networking in general?
The best networking has come from genuinely supporting other local businesses and wellness practitioners in San Diego without expecting anything in return, which naturally created a reciprocal ecosystem of referrals, partnerships, and informal mentorship that has been invaluable for our growth.
Contact Info:
- Website: https://www.saltandsoilsd.com
- Instagram: https://www.instagram.com/saltandsoilsd/
