Today we’d like to introduce you to Mike Mulé.
Hi Mike, so excited to have you with us today. What can you tell us about your story?
Let’s start from the top.
The name itself came from an Arby’s French dip sandwich.
I was driving around with a lifelong friend who got said sandwich.
When I asked how it was, the reply was simple… “it’s just…. Sweet Beef…”
From there I knew I had to use that name for SOMETHING! (Thanks Eric)
I started Sweet Beef Agency back in 2018 to help smaller boutique bands book tours and shows in San Diego.
It can be stressful to get all the logistics in line. For some reason I’m a fan of that!
Once COVID hit and the world stopped, I started working under Bob Bradley and Bradley Publicity helping artists and clients obtain media coverage.
I took a turn with Sweet Beef and started helping musicians with PR from there.
There’s a very specific feeling you get helping people who put so much time, energy, and passion into something and get it in front of more eyes.
After a brief hiatus between 2021 and now, I’m bringing Sweet Beef back to help get passionate people’s work (musicians/brands/small business) obtain some media coverage.
Let’s do something sweet and beef it up!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
There’s some timing issues when clients or media outlets are in different time zones, but it’s always manageable.
With anything you focus time in, there can be a struggle in personal lives and other means of work, but that’s where balance comes in!
Learning how to roll with the punches and pivot always keeps it sweet and ideally the fun stress.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am and will always be a musician at heart. With some of the bands I play with, I’ve taken some back end roles that developed into Sweet Beef.
Coordinating with media, email copywriting, updating spreadsheets, and all the other fun roles that land into making sure a new piece of art has promotion in a timely manner.
Is there anyone you’d like to thank or give credit to?
Bob Bradley took me under his wing and really opened my eyes to the world of Public Relations.
Of course all the artists, bands/bandmates/friends and media teams that have put trust in me to work together.
Pricing:
- 1 year – (email for price)
- 6 months (email for price)
- 3 months (email for price)
- 1 month (email for price)
- 2 weeks (email for price)
Contact Info:
- Website: https://linktr.ee/SweetBeefAgency
- Instagram: https://www.instagram.com/sweetbeefagency
- Other: sweetbeefagency@gmail.com
Image Credits
Rhys Mavis
