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Meet Sheena Lyte of San Diego

Today we’d like to introduce you to Sheena Lyte.

Hi Sheena, so excited to have you with us today. What can you tell us about your story?
If I go way back I started the name back in 2003 when I use to play video games. I wanted a license plate where people could tell I was a female but not obvious. We can come back to that part. During my time as a server/cocktail waitress I wanted to have a business circling around food and beverage wanted my own lounge. This was around 2011 to this present time during Covid my friend and I was talking at work and how we trying to get out the rat race. I came up with the idea hey what if I did IceCream and liqour (I needed something unique something that could go on the travel or food channel- my favorites) so he said pick a date and bring some friends to try. That I did after that started with the details how it would be served and how I would have just regulator’s you could find in the store. It would be flavors of fancy boogie people. Now when it came to the name since o was still a gamer CATCHHER .. this is my gammer tag name on XBOX and CatchHer IceCream was the name for so well. Also gave it that mischief. Only for grown folk 😉

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Absolutely!!! Finding a place to sell to people. Not only that where to make it. I’m not from San Diego and San Diego in the color community is very cliquey. I understand because it’s not a lot of readily resources for us, it’s like let me get mines and keep it so that I’m the only one who gets it mentality. I feel it’s love out here but sometimes I don’t feel like people want to see me win. I can’t find a place to sell nor produce my IceCream. The licensing is crazy. I’ve found some loop holes but no worries I’m going to keep going, for sure. I will find my big break.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Presently 17 years as an aircraft mechanic

Are there any important lessons you’ve learned that you can share with us?
Keep moving keep that vision there and be yourself don’t change for the people around you. People will love you for you. Respect is important

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Two women at an outdoor table with drinks, plants, and a laptop, enjoying a sunny day.

A scoop of ice cream in a glass dish with a salted rim, garnished with edible flowers, against a dark background.

Woman in a shiny, rust-colored dress holding a glass with a dessert, standing indoors with blue and gray decor.

Dessert in a glass with purple and white layers, garnished with a flower and a decorative pick, surrounded by smoke.

Person's hand holding a dessert glass with ice cream, berries, and a cherry on top, on a wooden table.

Assorted desserts and toppings in glass bowls and containers on a black table, with lemon slices and a black box in foreground.

Woman with short curly hair in a white blazer holding a glass of ice cream with toppings, looking at the camera.

Person wearing orange gloves serving ice cream to three women outdoors with trees in background.

Two men with colorful clothing and accessories share a dessert in a room with a TV and artwork.

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