Today we’d like to introduce you to Jules Deguzman.
Hi Jules, we’d love for you to start by introducing yourself.
I got my start almost by accident — editing Call of Duty highlight reels in middle school and picking up a camera just to shoot friends and capture the city, with no real plan behind it. College didn’t click for me at first, but I found my way to Multimedia at SDSU, where I could finally combine that creative instinct with something I could build a career on.
An internship at Power Digital Marketing led to producing content for Bleacher Report Hoops and Overtime, and that’s around when RAWJULES started taking shape. It wasn’t a clean break into “the dream,” though — over the years I’ve moved between staff roles, including time at GoPro and Athletes First/Goat Farm Media and building my personal working profile as a freelancer. There were stretches in between jobs where freelancing was the only thing carrying me, and that forced me to get serious fast.
That back-and-forth became its own education: the staff jobs taught me how production works at scale, and the freelance stretches taught me how to build a client base on nothing but my own name. Now, 7/8 years in, RAWJULES and Jules Productions LLC carry that whole history — brand and athlete content, live event coverage, social commercials and all things production for clients like Nike, Adidas, Disney, Marvel, Apple TV+, the NFL, NBA, Rolling Loud, Complex, Sports Illustrated, H&M, and HBO.
So the short version: I’ve trusted my instincts to do something interesting, playful, and creative, and that’s taken me from local basketball gyms to 43 of the 50 states, the Philippines, Italy, and studio lots at Fox, Sony, and Disney — places I couldn’t have imagined when I was editing Call of Duty clips in middle school.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Overall, I’d say the road has been smooth. At its core, I’ve always trusted my craft and shown up as myself on every project and with everyone I meet. That energy has carried me whether I was freelancing solo or working within longer-term teams.
Sure, there have been challenges — imposter syndrome, not feeling ready for a gig, not feeling confident enough in the room, comparing myself to people further along than me, the uncertainty of not knowing where the next project is coming from. But those are things everyone faces, creative or not. So when I zoom out, it’s been smooth. I’m doing something I love, and that alone makes it feel like a dream come true.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I work across photography, video production, and creative direction — covering everything from live event coverage and brand content to a wedding videography vertical I’ve built out over the years. What I’m known for is elevated, quick-turn event recaps — being able to walk into a fast-moving environment, whether that’s an NBA All-Star weekend or a brand activation, and deliver polished content on a tight timeline without sacrificing quality.
What I’m most proud of isn’t really a specific credit — it’s the journey itself, and the freedom this career has given me. I’ve built a life where I get to travel, create, and work on my own terms, and that’s not something I take for granted.
As for what sets me apart — honestly, I don’t think it’s talent or networking. There are people more talented than me, and people far better at networking. What I’d point to instead is hunger: I just keep building the skillset and going for it. I don’t feel like I’m doing anything special — I think anyone can get to where they want with that same mindset of showing up, staying hungry, and putting in the work.
What has been the most important lesson you’ve learned along your journey?
The biggest lesson, one that applies to every part of this journey, has been minimizing my ego. When I switched to Multimedia, I actually believed my path was corporate work as a motion designer — the safe, salaried route. But my heart wasn’t in it. I wanted to be around sport, so I let go of the “smart” plan, picked up a camera I already knew how to use, and walked into Ryan Razooky’s gym. Rest is history.
That same lesson shows up in networking. I used to treat it like a performance, especially as an introvert. But as you get older, sharpen your skills, and learn yourself, you get more confident — and that confidence lets you walk into a room without needing to perform. Letting go of ego is what made room for real curiosity, for being a sponge instead of trying to impress anyone.
And it shows up in the work itself — consistency beats talent, and staying humble enough to keep building the skillset, year after year, has mattered more than being the most gifted person in the room.
Pricing:
- Every project gets quoted on its own — no cookie-cutter menu here. Scope, timeline, and vision shape the number
Contact Info:
- Website: rawjules.com (under construction)
- Instagram: https://www.instagram.com/raw.jules/
- LinkedIn: https://www.linkedin.com/in/juliandeguzman/
