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Meet Deborah Cappellazo and Wendy Beaumont of Lovestrength

Today we’d like to introduce you to Deborah Cappellazo and Wendy Beaumont.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As a mother & daughter duo we started Lovestrength back in 2010 with only 5 styles on offer-as we had a love for vintage belts & the lifestyle we could intertwine our customers with. Now in 2018, we are in most major US department stores and boutiques worldwide, having celebrities like Kendall Jenner wear our belts & bohemian girls adorn themselves in our products at big events such as Coachella. The biggest reward for us is seeing our ‘lovestrength girl’ living the life we see our belts add a bit of spark too!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
When owning a small business there will always be bumps along the road & learning curves. As a mother & daughter team, we found strength in each other & persevered because we believed in our brand.

Lovestrength – what should we know? What do you guys do best? What sets you apart from the competition?
We are a vintage inspired bohemian belt company. We design, manufacture & produce wholesale belts for retailers. We have found our niche in our unique designs & the lifestyle the brand believes in. Free-spirited & bohemian. We are proud of seeing all the amazing women wearing our creations!

What is “success” or “successful” for you?
We define success as believing in our brand, offering great quality designs at affordable prices. We are a lifestyle company inspiring women to believe in themselves to live life to the fullest, to dream big, looking forward to each new day!

Contact Info:

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