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Conversations with Charley Breaka

Today we’d like to introduce you to Charley Breaka. Them and their team share their story with us below:

Charley Breaka is a B-Boy (Breakdancer) DJ who is popularly known in the Middle East and America, as he competes in reputable Breaking events on a regular basis. He is also into fashion, mixing street fashion with high-end fashion inspired by the culture of Hiphop that he represents. He owns a streetwear & brand online store called FRSH KART since 2013 in Cairo, Egypt. The academic background is a B.A. in Film from the American University in Cairo. He is now residing in San Diego, California.

He started a project exclusively in California called KCSF, Handmade Luxury leather goods. Its hand-stitched to the details, made by well-paid master craftsmen in Egypt. he sells it through the brand website kcsf.shop or his personal website charleybreaka.com.

The brand started with a variety of pocket items such as cardholders, billfold wallets, magic wallets, AirPods covers and more.

They are currently working on their collection of waste bags, duffle bags, snapbacks and T-shirts.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The biggest challenge was to find a workshop that fulfills the quality I need, pay them what they ask for in order to have an honest core for my business. I didn’t want to have to go to China because I don’t want to support sweatshops in order to increase my profit margin. So luckily, I found a small factory in my country Egypt, in the heart of Downtown Cairo, that can do everything I need for the right price.

Another Obstacle is that I can’t have this brand marketed as a High Fashion brand yet, as its competitors would be something like Gucci, Burberry or Louis Vuitton, which obviously won’t be a fair comparison. And also, I can’t market it as less than that due to the high quality invested in these products, from the full sheet cuts of leather to the thick handmade stitches to the Emboss.

Appreciate you sharing that. What else should we know about what you do?
I am a creative Artist, interested in everything about Hip-hop Culture, Business (Retail/E-Commerce) and Film.

I have a way to being able to merge everything that I am able to do together. So since I studied film and photography, I am able to shoot and film my products myself which allows me to bring my imagination to life easier. I also like to learn everything I work on/with from the ground up. For example, I don’t produce the leather goods myself, but since I started working on my leather, I made a small leather workshop in my garage and I cut stitch and glue some products watching a YouTube video to be able to understand exactly how my business work exactly.

What does success mean to you?
My success is usually measured by how satisfied I am with the product I have, life made me a marketeer as I have launched my online store FRSH KART in 2013 during the first wave of Social Media entrepreneurship using Instagram as the main platform to sell on, way before Instagram create Instagram shop. Therefore, marketing is not an issue for me but how proud, happy and satisfied I am with my product usually is my meter.

Contact Info:


Image Credits:

Profile Photo: Psxycho Product Photos: Exclusive photos from KCSF, done in house.

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