Today we’d like to introduce you to Laura Cooper.
Laura, we appreciate you taking the time to share your story with us today. Where does your story begin?
School had always been challenging for me, so I barely went to college. I actually ended up not graduating, but that didn’t stop the burning desire I had in my soul that told me I was meant for greatness. I felt like I was meant to own a business of my own, and I knew that I needed to do the work to make my dream come true.
Blck Mrkt came to life when I started spending more time digging into marketing trends online. Understanding the trends and the strategy behind them came easily to me, and I started using them myself to build an online brand.
I remember thinking, “what if I applied this same system I’ve created to other businesses?” That’s when Blck Mrkt was officially born.
My first year of business was equal parts magic and pain. With a toddler, a newborn, and a business, I had my hands full, but my soul was on fire with passion. Trust me when I say that there is NOTHING better than landing your first client and letting the feeling sink in. I kept thinking to myself, “wow, they saw me in the way I’ve always seen myself.” I used that feeling as the momentum I needed to continue building and growing over the last four and a half years.
Fast forward to today, Blck Mrkt has expanded to be a leader in marketing, especially for real estate professionals. At Blck Mrkt, we help our clients become leaders within their community while expanding their sphere of influence through building a strong brand and mastering their digital marketing strategy.
Our team is dedicated to understanding marketing trends and providing our clients with practical tools they can implement to see the success they want to see.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Building and running a business while raising two babies has had its challenges. Between balancing babies on my lap and helping my clients create thriving brands, I’ve definitely experienced moments of overload. Entrepreneurship is glamorized these days, but a lot of people don’t see the behind-the-scenes work that goes into everything. It’s not only creating your own schedule, doing what you love, and being your own boss – it can be more than a full-time job! If I’m being honest, I can’t remember the last weekend I had off. Because of that, it can feel like I don’t have any personal time outside of my roles as a mom and business owner. One of the things I’m currently working on is being more present and taking moments for myself. Being a business owner requires you to get out of your own way. I know that in order to be successful as a business owner and as a leader, I have to continue learning, growing, and asking for help. I need to be able to identify the areas where I’m not as strong or where I could use support. The saying, “new level, new devil,” is so true. As soon as you hit that next level, you’ll need to adapt and that requires knowing and being honest with yourself.
In the difficult moments, I remind myself that every single person has the same 24 hours in a day, and I want to be the mom who builds her dreams so my kids can one day say, “that’s my mom.” I believe I thrive under pressure, and I’ve become really good at seeing challenges as opportunities for me to become stronger for my family and my clients. Many people used to tell me that building a business while being a mom would be impossible, but I am living proof that we can do anything we set our minds to.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Blck Mrkt is a marketing agency for realtors. Our team specializes in digital marketing, branding, and content creation so real estate professionals can maintain and strengthen their online presence. In our highly digital world, I noticed how many professionals were spending all of their time trying to understand the Instagram algorithm or creating graphics when instead, they could be focusing on their craft, which is selling more homes. Our ultimate mission is to help every client who works with us build a recognizable brand so they aren’t just known in their community but across the country. Building a memorable brand online is one of the most crucial aspects of a business’s success. We see it all of the time – people buy from people. People want to buy from someone they believe in, so having a strong presence matters. We’ve seen how building a brand helps develop true thought leadership, which expands our clients’ sphere of influence.
What matters most to you? Why?
What matters to me the most is to ultimately live a life of integrity and to genuinely connect with everyone I come in contact with. In today’s world, we need connection more than ever. Oftentimes we underestimate just how impactful our presence is when leading with light in love. Imagine how amazing our world would be if we all made an effort to leave people better than when we met them.
As a mom, I teach my kids the same thing in hopes of doing my part to make this world a better place.
Contact Info:
- Website: www.blckmrktlife.com
- Instagram: @blckmrktlife
- Facebook: https://www.facebook.com/BLCKMRKT4LIFE
Image Credits
Ghia Larkins
