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Exploring Life & Business with Michael Mance of Mance Creative

Today we’d like to introduce you to Michael Mance.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
While working as a civil engineer, I was tasked with a project that involved hiring a graphic designer to create a few marketing pieces. I was in charge of the budget and realized – “WHAT? I know Photoshop- I can do this myself!” Little did I know, this was going to shift my career path: I discovered I had the passion and skillset to pursue a new career in graphic design.

Since then, the company has grown from a one-man operation to an amazing team of 6. We are a thriving visual branding and graphic design agency that has been around for 22 years serving local, national, and global clients. It hasn’t been as easy as I thought it would in the beginning, but it’s definitely been worth the ride!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Of course not. The roadblocks I’ve encountered along the way have sparked tremendous growth and insight into not only my business but also myself.

In the beginning, being a solopreneur was difficult because I didn’t have access to mentors, contacts, or resources. I started my business pre-social media and YouTube, so I had to learn everything myself without the ability to watch videos or network with others online. I made a lot of mistakes in the beginning, but I took those mistakes to heart and learned from them. It’s made me a better person today.

Economic downturns have been challenging too, but each time they have happened, they have pushed me to do better. This has been especially true during the COVID pandemic. I don’t give up easily, and this natural inclination toward perseverance has allowed me to pivot and grow through difficult times.

Alright, so let’s switch gears a bit and talk business. What should we know?
At Mance Creative, we guide our clients through every step of the process to uncover the full scope of their needs. We value personal relationships, and that shows in the services we provide. It’s what makes us successful at creating a design that uniquely reflects our clients and their businesses. We work to develop designs that appeal to our client’s customers and help their businesses grow.

We recognize that even the best relationships are ineffective without expertise. We understand the importance of having an experienced and reliable graphic design firm on your side, whether you’re building your brand, revamping your website, or reaching out to larger audiences. With over two decades of experience in branding, marketing, and website development, we have the expertise to translate business objectives into appealing visual brands that help companies thrive.

Also, we do so much more than what most people traditionally think of as “design”. We offer strategic business consulting, video production, and social media services. We integrate innovative solutions for concept design, packaging, and promotions which is vital in propelling our clients’ brands and messages.

Are there any important lessons you’ve learned that you can share with us?
To have FUN! Squeeze as much joy out of it as possible. I’ve found that when I do what I love, things fall into place. This has been so true for me that it’s part of our core company values. In addition to “Partnership, Excellence, Trust, and Innovation”, our core values also include “Magic” and “Fun”. Feelings of enjoyment are fundamental to what we do. The certain something we bring to each and every project lets people see new possibilities, experience wonder, and turn dreams into reality.

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