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Inspiring Conversations with Isaiah Hernandez of Isaiah Hernandez Real Estate

Today we’d like to introduce you to Isaiah Hernandez. 

Hi Isaiah, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
In 2018, I obtained a B.A. in Mass Communication and a minor in Psychology from the University of New Mexico. I began my professional career as the Executive Assistant to the President & CEO, David Romero, at CENTURY 21 Award immediately after graduation. When a marketing department was established within the company, I transitioned into the marketing field. Though I was uncertain about my future in marketing, I enjoyed the creative aspect and collaborated with realtors to assist them with social media, branding, and messaging. In addition to handling social media and scripted internal/external company videos, I conducted weekly marketing-focused training sessions for our agents.

In October 2019 I decided to get my real estate license. Being a realtor was something I thought I could do part-time and still find success. That couldn’t have been further from the truth. I struggled immediately and if it wasn’t for a family friend, I wouldn’t have landed a single transaction outside of rentals. In hindsight, my lack of motivation and immature approach limited my success, and the pandemic further diverted my focus away from real estate.

Fast forward to August 2022. I’m approached by David for a company podcast called “Contingent on You Listening.” The podcast pairs an experienced and successful realtor with a new and less established realtor for candid conversations about the industry, and we interview guests to provide valuable insight to anyone interested in real estate. I was learning so much not just from my co-host Steve Ploetz, but from our guests as well. I genuinely loved our conversations, and I knew that was my sign to pursue this career full-time.

In October 2022, I revamped my online presence and developed a social media strategy to promote my brand awareness and build connections in the San Diego area, utilizing my experience with social media and connections from my Alma Mater and Fraternity.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
It has not been a smooth road and that’s okay because it takes time and experience. Here are my main struggles and lessons I’ve learned:

  1. The market is not what it used to be in 2021 and early 2022. The rise of interest rates has resulted in fewer home buyers, leading to a low inventory of homes for sale. While some may say that I chose a bad time to start my career in real estate, I knew this beforehand. I believe that the agents who persevere through this market will be the ones that find success in the long run. Although it’s not easy, I am passionate about what I do and love helping people with what is likely the most significant transaction in their life.
  2. Being a younger realtor can be challenging when it comes to gaining the trust of potential buyers/sellers. I learned that I can’t change my appearance, but I can sharpen my skills and keep educating myself. It’s important to stay authentic and be true to yourself.
  3. There’s a stereotype that many people have about realtors. Overcoming that stigma is a challenge but it comes with the territory. I care about my clients, and I will always have their best interest in mind and go above and beyond to provide a stress-free transaction. It all starts with trust and clear communication.

Thanks – so what else should our readers know about Isaiah Hernandez Real Estate?
I understand the importance of providing exceptional service to my clients. I am committed to advocating for their needs and priorities, always keeping their best interests at the forefront of my work. Additionally, I recognize the significance of educating my clients on the real estate market and the buying or selling process, so they can make informed decisions. Communication is also crucial, and I will always keep my clients informed throughout the transaction, promptly answering any questions or concerns they may have. Ultimately, my goal is to serve my clients in the most effective and efficient way possible, ensuring a smooth and successful transaction.

If you’re looking to buy, sell, or rent a property in San Diego I would love the opportunity to interview with you.

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
I was born in Pisa, Italy to teenage parents who I am incredibly grateful for and proud of. Now I’m happily married to my beautiful wife Elizabeth, we have been blessed with two amazing children and a giant St. Bernard/English Mastiff pup. In my free time, I love to read comic books and manga and I’m always on the lookout for new and old volumes to add to my collection.

Contact Info:


Image Credits
Tyler Jo Gaines, Studio A Marketing

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