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Meet Tammy Herron of Cookies Beyond Measure

Today we’d like to introduce you to Tammy Herron.

Hi Tammy, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I have been baking since I was a teenager in Milwaukee, Wisconsin. Even though I bake everything from cinnamon rolls to cakes, my favorite has always been cookies. My dream as a young girl growing up in Wisconsin was to be a stay-at-home mom/wife and move somewhere warm. After getting my degree in Interior Design at the University of Wisconsin-Madison, I was hired in Tucson, Arizona as a designer. I was there almost two years before moving to San Diego for another design position. It’s here that I met my husband at our church in Point Loma.

We were married in 2002, and after we had our first daughter in 2004, I knew I wanted to quit my design job and stay home with her. I continued baking for friends, family, church events and neighbors. Money was tight living in San Diego with one income, so I was always doing something on the side: selling on eBay, we started a party invitation design company, part-time design contracting, and part-time ergonomic specialist contractor. My dear friend, Carolyn, loved my cookies so much and always wanted me to sell my cookies or open a bakery. She would request my Peanut Butter Chocolate Chip cookies to take to her chemo appointments and hand them out to her nurses, doctors, and other patients. Oh, the joy those cookies would bring to a room filled with cancer patients. It was a blessing to be a part of someone’s joy in the most difficult circumstances.

Fast forward several years and another daughter later, we started a fundraiser to raise money for our oldest daughter to go on her 8th-grade field trip to Washington D.C. Our fundraiser was baking my Peanut Butter Chocolate Chip cookies and selling them by the dozens. We raised 1/2 of her total trip cost from selling cookies. Success! Two years later, our youngest daughter wanted to go on her D.C. trip, so we started selling cookies again. This time we raised the entire amount of her trip by selling cookies! After the fundraiser ended, because we reached our goal, people still wanted to buy cookies! That’s when we decided to look into a cottage foods license. We became licensed in January 2020 and officially launched Cookies Beyond Measure on Feb 21, 2020… right before the pandemic hit! Once again I watched cookies bring joy to people’s lives in the most difficult circumstances. We had customers tell us our cookies helped them through online schooling and quarantine. I am so grateful to say that our business survived and thrived during the pandemic, and we have a wonderful customer base that continues to grow daily!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
We are blessed to have had a smooth journey so far. We definitely needed to adapt quickly to the pandemic regulations and continue to use the utmost caution when baking and handling cookies.

I would say the most challenging part of starting this business has been getting our name and cookies out there for people to try. Our cottage food license only allows us to sell direct to customers locally and prohibits shipping. That has also been a blessing because we get to know our customers and meet them face to face!

Appreciate you sharing that. What should we know about Cookies Beyond Measure?
We are a small, family-run, woman-owned, home-based business located in La Mesa. We make a wide variety of homemade, gourmet cookies and peanut brittle. I bake to order, and everything is typically baked the same day as pick-up, using the freshest ingredients, gourmet chocolate, and made in small batches, with lots of love. If I don’t like how something turns out, you won’t see it. I’ll re-make it until it’s perfect. Our cookies are also individually sealed for freshness and beautifully packaged for optimal gift-giving!

I (Tammy) am the sole baker and recipe creator. Nate (my husband) is a full-time teacher and also our accountant, website designer, deliverer of cookies, taste tester, and is happy to help clean-up when I’ve had a long day of baking. Our daughters help us with the social media posts, photography, deliveries, and all-important taste testing.

We are definitely known for our S’mores cookies, Peanut Butter Chocolate Chip cookie, Peanut Butter Bites, and Peanut Brittle! But honestly, there isn’t a bad cookie on our menu. Our recipes are tested extensively before making it to our menu. Our customers tell us our cookies and peanut brittle are the best they’ve had.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
Personally, I don’t believe in luck. I believe that God has a purpose and plan for every detail of my life and business. If something good happens, I know it is from the Lord, and I thank Him. If something bad happens, I know He allowed it, and I will grow from it.


  • 1 Dozen Cookies $25-$30
  • 3 Dozen Mini Variety Cookies $35
  • 1/2 Dozen Cookies $15-$20
  • Peanut Brittle (1lb) $20
  • 2 Dozen Peanut Butter Bites $25

Contact Info:

Image Credits
Third Strand Photography

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