We’re looking forward to introducing you to Maura Moed. Check out our conversation below.
Maura, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What’s more important to you—intelligence, energy, or integrity?
If I had to choose between intelligence, energy, and integrity, I’d choose integrity every time. To me, integrity says the most about someone’s true character. It means that no matter what, they’re going to stand for what’s right and follow through with honesty and consistency. A person can be incredibly intelligent, but without integrity, they may use that intelligence in ways that are harmful or untrustworthy. The same goes for energy—someone might have an amazing presence, but if they lack integrity, that energy doesn’t hold much weight. Integrity is what makes me trust that someone will always operate in good faith, with genuine intentions, and in the best interest of others. It’s the foundation that makes both intelligence and energy meaningful.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Maura Moed, and I like to call myself a Jill of all trades. I’m a licensed esthetician and body art practitioner, offering beauty services like lash extensions and ombré brows, as well as training and certifying others in those fields. Over time, I realized that while many of my students mastered the technical skills, they often struggled with building clientele and marketing themselves. That’s what sparked my journey into branding and marketing – known as The Marketing Beauty.
Today, in addition to running my beauty business, I’m also a social media branding and marketing specialist, content creator, and mentor for entrepreneurs. I help business owners—especially women—gain the confidence, structure, and strategy they need to show up authentically on social media, attract clients, and grow their businesses in a way that feels true to them.
What makes my work unique is that I combine hands-on beauty industry experience with real-world marketing expertise. I know firsthand the challenges of starting from scratch, juggling multiple roles, and still wanting to build something lasting. That’s why I launched my 12-week coaching program, Show Up & Sell™, The REEL You Edition—to guide mompreneurs and women business owners step by step in developing not just the skills, but the mindset and discipline to create sustainable success.
Helping people transform themselves, their habits, and businesses to see their dreams become reality is the most fulfilling part of what I do, and I’m excited to keep expanding my reach to empower more entrepreneurs to grow with confidence
Okay, so here’s a deep one: What did you believe about yourself as a child that you no longer believe?
As a child, I believed I had to be perfect in order to succeed. I was always overachieving, striving for the highest marks, and pushing myself to be the best at everything I did. In many ways, I became a slave to perfectionism. But as I grew into adulthood, became a mother of two, and navigated the ups and downs of entrepreneurship, I learned that perfection isn’t the goal—and in fact, it can hold you back.
Perfection often creates delay. We convince ourselves that things aren’t “good enough” yet, and in the process, we put off our dreams, our goals, and even our growth. What I’ve come to realize is that there’s beauty in imperfection. It’s in those moments of trial and error, mistakes, and adjustments that we learn the most, build resilience, and develop character.
Today, I no longer strive to “be perfect.” Instead, I focus on doing and being my best. That shift has allowed me to embrace progress over perfection, which is ultimately what keeps me moving forward in both life and business.
What fear has held you back the most in your life?
The fear that has held me back most in life has been the fear of failure and not being accepted. As a child who was always striving for perfection, I equated failure with rejection—and I believed that if I failed, I wouldn’t be liked or accepted, and therefore I wouldn’t be successful. That mindset carried into my early adult years and even into my entrepreneurial journey. There were times I held back from making bold moves because I was afraid of failing, and other times I made decisions I shouldn’t have, simply because I wanted to be accepted.
What I’ve learned, though, is that fear of failure and fear of not being accepted is really just a recipe for stagnancy. It keeps you stuck and robs you of the chance to discover what’s possible. Through a lot of growth, self-reflection, and life experience, I’ve learned to embrace failure as a teacher rather than something to avoid. Things not going as planned doesn’t mean the end—it just means an opportunity to learn, improve, and do better next time. Now, I see failure as part of the process that ultimately leads to success.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Yes—the public version of me is very much the real me. One thing I’ve always stood on is authenticity. What I share with the world is a true reflection of who I am, not just as a business owner, but as a woman, a mother, and a person. I do believe in keeping certain things private, but I also think there’s power in relatability. I like people to know that while I’ve accomplished a lot, I’m really no different from them. The difference, if anything, comes down to discipline and drive—because I believe anyone can create the life they want if they’re willing to put in the work.
On social media and in life, I show the different hats I wear: being a mom of two (with my oldest on the autism spectrum and my newborn who I just had in May), running businesses, coaching, mentoring, and also enjoying the simple joys—music, dancing, cooking, teaching, and being with my friends and loved ones. Sharing those layers has helped me connect with people on a deeper level.
That’s also been a big part of my business success—clients and followers feel like they know me before they even sit in my chair or work with me. They see me as not just the professional or the coach, but as a whole person. That authenticity builds trust and creates the most meaningful relationships and experiences, no matter what role I’m in.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
The story I hope people tell about me after I’m gone is that I had a big heart. That I gave people the benefit of the doubt, even when things didn’t always go well or when I was hurt, betrayed, or disappointed. I’ve always tried to approach life with empathy—choosing to understand why people act the way they do rather than passing judgment. At my core, I’m someone who believes in grace, compassion, and forgiveness.
I also hope people remember me as someone who lived without envy, always focused on becoming the best version of myself—for me, and most importantly, for my children. Everything I do is rooted in love for them, in creating generational wealth, breaking generational curses, and making sure they are set up for a future of success and abundance.
If people could say that I was kind, loving, and someone who used her life to help others while building a better path for her family, then I would know that I left behind the kind of legacy that truly matters.
Contact Info:
- Instagram: https://www.instagram.com/themarketingbeauty
