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Life, Values & Legacy: Our Chat with Jordan Lunderville of Downtown

Jordan Lunderville shared their story and experiences with us recently and you can find our conversation below.

Good morning Jordan, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What is a normal day like for you right now?
A normal week day for me consists of waking up, and first and foremost, getting my mind and heart ready for the day ahead. It’s so easy to reach for the phone or begin worrying about the issues in my business and life right when I wake up, but this doesn’t prepare my day for success.

Now, I’ll wake up, and play some Bible verses or worship music. It helps me refocus and put my attention onto higher things.

I’m working by 8AM most days. I’ll work a full 8 hour day, even though I am self employed, because I believe in office hours, irregardless if you’re the company owner or not. Why should my team not be able to reach me when they’re working?

Most evenings I’m either with my family, resting, or at some sort of social, church, or business function, networking and building great relationships. Especially lately, I’ve made more effort to spend time alone or with close friends. Ive been on the go for the last serval years, so having some slower times feels very healthy right now.

Can you briefly introduce yourself and share what makes you or your brand unique?
I am the founder and CEO of Revive All USA, a non-profit now beginning to expand beyond San Diego and into Los Angeles, Washington, Baltimore, Ontario, Pittsburgh, and potentially many more cities in the coming years.

We’re legally putting 24,000 Christian Bibles into the American public school system (liberals love me) through a network of campus partnerships and community connections. We’re opening 50 Bible distribution networks across the country to eventually put 600,000 free Bibles into young students hands annually.

Also, we’re partnered with the Morris Cerullo Legacy Center in Mission Valley where we aim to host several youth gatherings a year. Our last one saw almost 300 people come to be blessed and taught.

In addition, we’ve just opened our first internship program to begin onboarding new staff and volunteers to our team. I really believe that one the primary jobs of a chief executive is to both provide the vision of success, but then create the tools and trainings to make that vision actually happen. No one likes volunteering or working somewhere where you’re setup for failure from day one.

Great, so let’s dive into your journey a bit more. Who taught you the most about work?
One of my mentors, Carlos Nicasio, really opened my eyes to the possibilities of entrepreneurship and how to really conquer the poverty and fear mindsets that we so often carry.

I met him in 2021, and when we agreed to start meeting up, he immediately begin challenging my limited mindsets around money and opportunity.

When I think of Carlos, I think of the phrase “work hard, play hard” Carlos is one of the hardest working people I’ve ever been around, but he also knows how to have fun and take care of himself. He’s also constantly learning new things, despite having already experienced so much success, and he finds the time to fit in more and more learning.

Observing Carlos over the last four years as a mentor has empowered me to really create a business framework that doesn’t just help me win in the workplace, but also in my personal and spiritual life. What good would it be to build and awesome company and lose your soul in the process?

When did you stop hiding your pain and start using it as power?
As a ministry leader, my job is to connect with people on the personal level. As a matter of fact, in my position, you won’t be successful unless you’re willing to let your guard down and be open about your experiences and your past. No one wants to follow a leader who isn’t honest or transparent.

Going through a year of counseling in 2023 really shifted my perspective on what I had gone through in my life, and gave me my power back to really start sharing my story.

Also, I’ve also recently discovered the difference between unprocessed and processed pain. There’s a big difference between a wound and a scar, and many of us need to heal what’s hurt for so long first before it ever becomes a story to tell. A wound needs to be treated, but a scar can be shared. Scars are powerful. They show others, and even ourselves, that we made it through, were stronger and wiser than we were, and that we can overcome anything with the power of God with us

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. How do you differentiate between fads and real foundational shifts?
Fads are easy to create and make famous. With social media, you can go from being completely anonymous to having a million views, all because you came up with a new meme or funny line.

Fads don’t carry weight, but foundations shifts do. Every now and then, our culture will experience one of these shifts. I even think we’re in one right now with the current social and political landscape that has shifted in the last 6-12 months.

A foundational shift is usually rooted in a political or social cause, supported and driven by large groups of coalitions, and centered around a cause, change, or challenge that people want to see addressed. It’s when the way the world works ends up fundamentally different because of a person or movement.

Foundational shifts are necessary in our culture and world, because they provide us with the opportunity to move forward and change what didn’t work in the last season

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What do you think people will most misunderstand about your legacy?
I’m one of those people in my industry that people tend to appreciate the results, while sometimes questioning the methods.

No one can argue with our results. We’ve impacted many lives already, and we’ve done it through unconventional ways. In my field, you’re not really supposed to go off the usual, beaten path. There’s a lot of unwritten rules about what can or can’t be done, and when someone takes an unconventional route, in any field really, they are often misunderstood for a while.

As a Christian leader, I found myself wanting to try something unconventional and maybe even controversial. It had proven to be exactly that. We’ve had some supporters who didn’t end up seeing eye to eye with us anymore, and I even lost some friendships through the process of starting.

At the end of the day, I think people will see the fruit of our work and appreciate it on some level. They will see all of the good that happened through our work.

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