Today we’d like to introduce you to Serrandon.
Serrandon, please kick things off for us by telling us about yourself and your journey so far.
I’m from Dallas, TX. My creative juices really started in high school when I started making videos on YouTube. I would perform different skits, and I also recorded music. Expressing myself the way I wanted was very difficult in Dallas because the market for an artist there can be bit linear, and although I would meet people, they never could figure out what to do with me so I decided moving to California would be a better move.
From then I started to pick up photography and videography as a way to meet new people. It really grew from that point, and I started making more artsy videos for myself and others, and it’s been full speed every since!
Can you give our readers some background on your art?
In a nutshell, I’m a visual artist. I create visuals that usually tie in music, fashion, technology, and retro aesthetics. These are all things I really love and am inspired by.
To be honest with you, a lot the things I shoot have no real message to them. I feel like everything is so “deep” nowadays when it just doesn’t have to be. Sometimes you just want to watch something and just be touched by it because it was dope and captivating.
I want people to experience the same feelings I had as a child when I would wake up at 6 in the morning on Saturdays to watch FOX Kids. I just want them to be hyped, excited, and as inspired as I was after seeing an awesome episode of Digimon.
In your view, what is the biggest issue artists have to deal with?
There is a lot of pressure as an artist in the age of social media. You can be the most talented out of your peers but will always be passed on because you don’t have 10k + followers. It’s really easy to get caught up in that game and forget about your foundation, which is your craft and what you produce.
Your sense of reality changes and you really begin to question your worth and value. It all ends up affecting your art. You start to produce content solely off what you think will get you a bunch of likes instead of producing because YOU like it.
It can become very discouraging, and you start to lose the passion for creating. That’s when you see people just fall off and give up.
To me, the most important thing you can do is disconnect yourself from social media when you feel that way and just find your roots again as an artist. Remember what made you fall in love with what you do and just be unapologetically yourself. It may take time, but your audience WILL come. You just have to be consistent and only compete with yourself.
What’s the best way for someone to check out your work and provide support?
You can check out my work on my Instagram accounts, @serrandon and @shotbyserrandon. I also have a YouTube channel, SerrandonTV and my website www.shotbyserrandon.com
I’m trying to be like Oprah and have my name on everything basically haha.
Contact Info:
- Website: www.shotbyserrandon.com
- Email: serrandonj@gmail.com
- Instagram: https://www.instagram.com/serrandon/?hl=en
- Twitter: https://twitter.com/serrandon?lang=en
- Other: https://www.instagram.com/shotbyserrandon/?hl=en
Image Credit:
Models: Chy Fontenette, Elijah Boothe, Uloma O., Serrandon, Leeanna Williams, Aramide Beck, Anisa Rayan, Jasmine Sandoval
Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
