Today we’d like to introduce you to Cesar Rodriguez.
Hi Cesar, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Hello, my name is Cesar. I’m from Guadalupe, Arizona. My brand started as a brainstorm of course. I wanted to create something of my own, as I still do. While I was in college at Northern Arizona University, more of the process began, such as a business plan, marketing strategies, and of course, my own style of fashion that I wanted to target. It’s been over three years since I started, the brand continues to grow and the roots have sprouted.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Something like this is never a smooth road, especially doing it on your own. You face many challenges and questions, doubt even. Questions of oneself and insecurities of the business. You just never know what can happen. That’s the biggest what if—obstacles aplenty, such as support Brand awareness, Financial flexibility, Niche in the market. Just a few I’ve mentioned are never fully answered in this day and age you have to stay aware of market changes.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
What I say to people is I am a designer/director. I love to create for my own brand, my own style a blend of nostalgia, psychedelic, and street vibes. As I build and meet more and more people, clients and buyers, I feel as though they feel this sense of style from me. This is what makes me different, and I’m most proud of. I’m not a huge brand by any means, but if I build the right network and make the right moves, I hope the fashion industry takes notice and especially the people.
Is there any advice you’d like to share with our readers who might just be starting out?
Learn every single day, don’t rely on others to make moves for you and your business. Do not feel as though you know everything because life and business will teach you otherwise.
Pricing:
- Graphic Tees $20-40
- Shorts – $10-40
- Hats – $15-30
- Artwork – $5-100
- Stickers – $1-5
Contact Info:
- Email: Imaginethreadsco@gmail.com
- Website: Imaginethreadsco.bigcartel.com
- Instagram: @inaginethreadco
Image Credits:
@it_photography @mvphotography11
