Today we’d like to introduce you to Dylan Jones.
Hi Dylan, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
After college, I worked in various design studios and was on the agency side my entire career. In 2015, I was hired as Creative Director of Ballast Point Brewing Co. to help build out their internal marketing team. After 4 years at Ballast Point, I started my own studio, DJDC (Dylan Jones Design Co.) in 2019, and have been working on a steady stream of beverage, CPG, and hospitality clients.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Starting the business on the front end of a worldwide pandemic wasn’t the easiest decision, but luckily, I have been fortunate to have a good network of industry contacts, friends, and former clients that have kept me busy along the way.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My creative career was actually a bit of a pivot, as I was in my second year at UNLV as an architecture student when I started taking some graphic design courses and never looked back. I moved to San Diego in 1998, got a BA in graphic design, and began working in the field as soon as I graduated. My sweet spot is building strong, memorable brands that can stand the test of time. Honing in on an idea and building out a larger brand system around it is something I love doing. I also enjoy collaborating with other design professionals (writers, strategists, photographers, illustrators) to help bring a client’s vision to life.
Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
In the world of design, our job is help our clients stand out. Whether that be setting yourself apart on the shelf, on a beer label, or with a short-lived campaign. If you play things too safe, you end up blending in rather than being remembered. As designers, we have to find the balance between taking a risk on a design and making sure that it syncs with the clients’ brand strategy and end goals. Risk without strategy never pans out, so any “risk” we take should come with good reasoning.
Contact Info:
- Website: https://dylanjonesdesignco.com/
- Instagram: @dylanjonesdesignco
Image Credits
John Schulz
