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Check Out Elias Carranco’s Story

Today we’d like to introduce you to Elias Carranco.

Hi Elias, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started messing with video and sound before I even knew what I was doing. I’m from Tijuana, and growing up between Tijuana and San Diego gave me this weird cultural duality — always navigating between languages, identities, and aesthetics. I think that tension shows up in everything I make.

At first, I was just experimenting with film and music, doing documentaries, working as a DP, and producing electronic music under the name ETHICS. Eventually I got obsessed with AI when it was still mostly code and broken interfaces — not many visuals, no fancy apps, just raw tech. But I saw the potential immediately. I’ve always loved bending reality with media, and AI gave me the tools to create entire worlds that didn’t exist before.

Over time, I started merging music, and experimental storytelling with generative media — surreal, dark, funny stuff. I founded AstrodynamicsAgency.com to make that kind of work real. Now we make AI-powered music videos, experimental films, weird commercials, and anything else that makes people stop scrolling and say “what the hell did I just watch?” Last year I gave a couple of talks on AI ethics in art and it’s creative applications in the University of Veracruz, Mexico, and had some of my music featured in campaigns like Michael Kors with Bella Hadid, and somehow ended up building a career out of the bizarre. Slowly, Very, Slowly.

Ever since I was a kid, I’ve had this deep need to create. I’ve given up more times than I can count… but that need — that feeling of sharing something personal and having it connect with someone else — it keeps pulling me back. it’s my best way to communicate what is written in between the lines. That’s where I feel the real satisfaction is.

But I’m still just experimenting — trying to stay curious, keeping it weird, and keep pushing the limits of what’s possible with the tools we have.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not a smooth road. It’s been full of doubt, financial uncertainty, creative blocks, and moments where I seriously considered quitting. Working with creativity and emerging tech like AI means constantly learning, adapting, and hitting walls — especially before the tools were user-friendly. People didn’t always get what I was trying to do, and sometimes I didn’t either.

Balancing personal projects with client work, staying original in a world that moves fast, and trying to make weird ideas sustainable — that’s been the challenge. But I’ve learned that the struggle is part of the process. The chaos, the burnout, the rejection — it all ends up shaping the work in ways that polish never could.

Appreciate you sharing that. What else should we know about what you do?
I specialize in creating original video content using AI tools — things like surreal short films, experimental music videos, and strange, often darkly funny commercials. I write and direct all the stories myself.

I’ve been working with AI video generation since the early days, back when it was all code and workarounds. Over time, I’ve developed a style that blends handcrafted storytelling with the chaos and possibilities of machine-generated visuals. I’ve also given talks on the ethical use of AI in creative media, especially in music and image generation.

One of my proudest moments was having two of my original tracks featured in a Michael Kors campaign — seeing my work travel into a completely different world was surreal.

What sets me apart is that I don’t just chase realism — I love pushing into the bizarre, the emotional, and the unexpected. Whether it’s a mockumentary about aliens or a fake trailer that feels like a memory from a different timeline, I try to make work that’s hard to explain but easy to feel.

Ultimately, I just want to create things that haven’t existed before — and make people feel weird, curious, or even a little shaken by them.

We all have a different way of looking at and defining success. How do you define success?
Having a good retirement plan.

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