Today we’d like to introduce you to Justine Vargo.
Hi Justine, so excited to have you with us today. What can you tell us about your story?
Hi, I’m Justine! A brand strategist & professional website designer with over 10 years of experience helping businesses elevate their online presence. I specialize in creating high-end, strategic Squarespace designs that blend stunning aesthetics with real results.
While working 2 full time jobs at a downtown san diego nightclub, I often found myself stepping in to help improve the nightclubs visuals, marketing materials, and digital platforms.. which ultimately sparked my passion for website design. What began as a creative outlet soon turned into a deeper appreciation for design and the dream of working for myself one day.
Now nearly 10 years later, I am a mother of three, navigating business owning and motherhood.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As my business began gaining momentum, I found myself navigating one of the biggest life transitions… motherhood. Becoming pregnant while building my career brought both excitement and uncertainty. As my pregnancy progressed, I experienced a natural slowdown in work and faced the very real fear of how I would balance being a present mother while continuing to grow a business I had worked so hard to build.
During my journey, I made the decision to move away from San Diego, a place where I had built strong professional relationships and a loyal client base. Leaving behind a network I had spent years cultivating brought another wave of uncertainty. I worried about whether my business would be able to thrive without the local connections that had played such a large role in my early success.
I credit those seasons of uncertainty as defining moments in my journey. They strengthened my resilience, deepened my purpose, and ultimately shaped the successful, flexible, and thriving business I continue to grow.
Appreciate you sharing that. What else should we know about what you do?
I am a brand strategist and website designer specializing in creating elevated, strategic online experiences that blend strong visual storytelling with intentional marketing strategy. Over the years, I’ve had the opportunity to collaborate with well-known brands and public figures, including Douglas Elliman and The Oppenheim Group, as well as working alongside high-profile talent such as Kylie Jenner’s esthetician, Crystal Koro, NFL Champion LaMarr Woodley, talent from Wild ‘N Out, actor Marlon Wayans, and recording artist Cardi B. These experiences have allowed me to develop a strong understanding of building brands that stand out in competitive, high-visibility industries.
What I am most proud of, however, is the reputation I’ve built through genuine connection and trust with my clients.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Something that often surprises people is that, despite working in a creative field and running my own business, I can be incredibly critical of my own work. I’m a natural perfectionist, and I constantly push myself to improve, which sometimes leads me to worry that what I create isn’t good enough. While it can be challenging, that mindset is also what drives me to continuously grow, refine my skills, and deliver my absolute best in every project I take on.
Contact Info:
- Website: https://www.vargodesigns.com
- Instagram: https://www.instagram.com/justine_vargo/
- Other: https://www.pinterest.com/VargoDesigns/
