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Check Out Noam Drori’s Story

Today we’d like to introduce you to Noam Drori. Them and their team share their story with us below:

Noam, a second generation in this industry began working at his father’s factory as a diamond polisher and cutter at the age of 16. After a few short years, he continued as an independent diamond broker, working with companies in Israel, Belgium, India, and the United States. Omri, third generation, continues his family roots in the diamond business and has been managing inventory, sales, photography, and studying at GIA.  

Our family’s decades of long-term relationships with vendors and over 115 years of combined experience in the diamond and jewelry industry to our team allows us to provide many unique design options, knowledge, and competitive pricing to their customers. We take pride in knowing that our customers find the best value for their investment; we do so to provide confidence when shopping or just browsing around.  

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way? 
The road for a small business owner is never smooth. You are mostly on your own to deal with challenges. We faced many tough times through Covid times as most small business did. The biggest challenges for us were and still are online competition and high marketing costs. It is very hard to stand out in today’s busy and overwhelmed marketing world, where customer attention is constantly destructed and digital marketing costs are going up and ROI is a mystery.  

Thanks – so what else should our readers know about your work and what you’re currently focused on? 
When we decided to open retail, we knew it is not going to be an ordinary jewelry store. We believe that every jewelry is telling a story about family, relationship, milestones, and more, and that’s why diamond and jewelry buying experience should be personal and private. We wanted to create a unique shopping experience for our customers, where they feel comfortable and stress-free while shopping. That’s why we chose to have our showroom out of the mall or shopping center. We are located in a beautiful professional building, The Atrium @ Bressi Ranch, in Carlsbad, CA. We are small, family-owned local business and love being a part of this amazing community.  

We specialize in diamonds, engagement rings, and custom design. We enjoy reimagining heirloom or unworn jewelry for our customers and hear the stories behind the jewelry.  

If we knew you growing up, how would we have described you? 
Growing up in Israel, as a kid, I enjoyed fishing, traveling, playing sports, and lots of cooking and eating. During school vacations, I would go to my father’s factory and started to work with diamonds. I then became a diamond wholesaler and member in Israel Diamond Exchange. Met my beautiful wife in 1989; fast forward some years, and when I had my kids, I showed them a lot of amazing places all over the world, filled with delicious cultured food and experiences. 

Pricing:

  • Natural Diamond Studs: Start at $300
  • Gold Engagement Ring: Starts at $575
  • Engagement Package – Link on Site
  • Silver Jewelry as low as $15

Contact Info:

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