Today we’d like to introduce you to Ruben Avila.
Ruben, we’d love to hear your story and how you got to where you are today both personally and as an artist.
I’m a content creator out of San Diego, California. My creative spark started in music. At a young age, I would writing raps, arrange vocals, and making beats. From there I went on to recording other people, acting as a record label from my bedroom around the time home recording setups were getting popular, but really it was just a group of young artist creating music. Those early days I had an AKG Perception 200 microphone connected to a Tascam US-122 and was mixing on Sony Acid Pro. I wanted to do artist photo shoots, make videos, create designs like album art and marketing; just needed to figure out how. Little by little digging deeper into these different fields, constantly consuming knowledge and seeing their similarities, I ended up transitioning from audio to visual design.
We’d love to hear more about your art. What do you do and why and what do you hope others will take away from your work?
Right now I’m more into graphic design, video production with a bit of photography but still influenced by music. When people ask “what do you do?”, I never know what to say. Well, today, just so I don’t over complicate things, which I tend to do, I’m just a graphic designer. Yesterday I was a video editor and tomorrow I’ll be a visual director. My art is influenced by pop culture, mixtape covers, music videos. I create content for American Bullies, like graphic design, videos, and photos that the dog’s owners use to promote their kennel, stud or breeding. I’m into creating show coverage videos of bully shows and lowrider shows. It really helps expand awareness of my brand. The same way I create content for a kennel I can create content for a recording artist. Event coverage, music videos, promo videos, designs, marketing materials, it’s all doable.
Have things improved for artists? What should cities do to empower artists?
Conditions for artists today are really good. There’s many resources out there and prices for gear and equipment are lower, you really just need to know what it is you want. San Diego is the second largest city in California, right after Los Angeles, so the opportunity to grow is there. You’ll get discouraged if you get that mindset that there’s no real community but really you just need to keep on reaching out and not wait until someone reaches out to you. We have many organizations like Hip-Hop Weds that are platforms for recording artists to get out there in the San Diego music scene, get their feet wet and do there first live performance. We have great videographers, photographers, sound engineers, video editors, graphic designers, producers, podcasts, event hosts, venues, marketing teams, but like I mentioned, to really be able to take advantage of all the opportunity in San Diego, you really need to have direction and know what it is you want to do.
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
You can find my work online, throughout the internet as Ruben Avila Productions, Stolen Studios, Bully Events or just Ruben Avila. To support my work look me up online, subscribe to what I’m doing and share my content with others.
Contact Info:
- Website: www.rubenavilapro.com
- Email: rubenavilapro@gmail.com
- Instagram: https://www.instagram.com/rubenavilapro/
- Facebook: https://www.facebook.com/stolenstudios
- Other: https://www.youtube.com/stolenstudios
Image Credit:
Ruben Avila Pro
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