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Conversations with the Inspiring Emily Gorrie

Today we’d like to introduce you to Emily Gorrie.

Emily, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Absolutely. I started out in corporate sales in the media and ad tech space. I was blessed to have been able to work with companies that prioritize learning and their sales training programs. I was constantly being challenged and given opportunities to prove myself, but I was helping big businesses and corporations and felt like something was missing. With EmVP, I help local businesses and solo entrepreneurs impact strategy, their day to day and the bottom line. Being able to help real people achieve their goals and make their dreams come true is extremely rewarding and was definitely the piece of the puzzle that was missing.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely not, and I know it won’t always be. But there’s no fun in easy and I love a good challenge. There will always be highs and lows in any business — and that can be in terms of workflow, motivations, emotions, you name it. But the key is to always get back up.

I found the biggest challenge for me was to act on my passions. I had all these opinions and frustrations with “how things have always been done”. I’m still learning how to translate those beliefs into actionable steps and overcoming that internal dilemma of expectations and whose opinions really matter. (Hint – there’s only one – and it’s yours!).

My favorite quote that I come back to time and time again is one my dad would say to me in times of frustration or concern. It’s a quote by Steve Jobs and goes something like this: “if you think you have something to lose, you’ve already lost”. And what I like most about this is that it reminds me that in every situation is a learning experience and is necessary for you to get to where you’re meant to be. Learn from it, relish in it, but make an educated decision to make a change. Being able to pivot and live in a constant state of growth is the key if you want to sustain success.

So let’s switch gears a bit and go into EmVP Consulting story. Tell us more about it.
At EmVP Consulting, we help small businesses and local entrepreneurs define and execute a sales and business strategy. They have a validated product or service, they have a level of success that can’t be denied, but they are looking for a way to grow it and make that success sustainable. That’s where we come in with the next piece of the puzzle. We help these businesses determine what processes or system need to be in place internally as well as what moves should be made next to increase sales. We hear it all the time, sales is scary or I don’t need a sales strategy, that’s for bigger businesses. But when we break it down, it becomes clear, we can only be successful (no matter how that success is defined- reaching more people, making more money, etc.) if we are able to get people to engage in that exchange.

What sets us apart from others is that we are as hands-on in the execution of the strategy as we are in the defining of the strategy. And that can be as much or as little as you want us to be. We can be the extra set of hands to take that defined strategy from idea to reality.

I am proud that through our work, we can address the professional as well as personal priorities of local business owners and entrepreneurs to make a successful scalable business that works for them, not the other way around. I am a huge believer that a business should be created to not only fulfill a dream of success but one of freedom. It should work for you and give you the opportunities to rest and grow together. Can’t take a vacation or a sick day because you don’t make money if you don’t work? We can work on that together!

What do you feel are the biggest barriers today to female leadership, in your industry or generally?
People can do anything they set their minds to. But I believe that a barrier to female leadership today, and one I face, is internal belief. We have grown up in an age where expectations hold us back. For myself, it was overcoming the belief that I had to do things the way it’s always been done. For others, it’s acting more like a man to get the respect or advancement they aspire to. But then it’s often seen that women in leadership positions are less likable when they do the same things male leaders do. It’s a double standard that we’re stuck in that’s defined by external beliefs. If we can place ourselves first, we can create a stronger internal belief system that can stand up to that external force. And with that, we can address the inequality we face as we fight for our passions and happiness. I believe that the first step in changing a large systemic issue is to change ourselves first.

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Image Credit:
Katie Iredale

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