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Conversations with Brian Tresp

Today we’d like to introduce you to Brian Tresp.

Hi Brian, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
After a long career in software development for industries ranging from hospitality to broadband services to biotech, I helped my wife launch her legal career by starting her own law firm. In less than 5 years we grew to a multi-million dollar boutique law firm with more than 20 employees and two locations.

That experience, and my extensive interaction with other law firms and professional services that the firm worked with, showed me just how underserved small professional services entrepreneurs are by traditional marketing agencies.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Thanks to an outstandingly motivated staff we have been successful in bringing on excellent new clients while continuing to grow the business of our founding clients. Sure, we have had some hiccups along the way, but that’s part of the process of continuous improvement.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
As a child and young adult I was a prolific painter and sculptor. When my professional career turned to software development, my artistic outlet came in the form of designing elegant solutions for my clients. Today, I am able to blend my innate artistic abilities with the technical skills I developed over more than two decades of coding, resulting in truly optimized solutions for our digital marketing clients.

Where do you see things going in the next 5-10 years?
Recent advances in technical integration have made access to feature-rich, highly efficient digital marketing platforms easier than ever. Marketing services can be affordable while customized to smaller organizations. I believe we will see a trend toward even more creative freedom with the technical barriers falling away, so smaller agencies will be able to provide more localized, tailored solutions to a new world of small business clients.

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