Today we’d like to introduce you to Danny Schwarz.
Hi Danny, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was born and raised in Monterrey, Mexico, and food — especially bold, authentic flavors — has always been a big part of my life. When I moved to the U.S., I noticed that while there were plenty of snack options, there weren’t many that represented Mexican culture in a truly authentic way. I felt there was a real opportunity to change that.
That’s how CHUZA was born. to share our flavors, culture and flair!
And today, we’re especially excited to be launching a brand-new range of Trail Mixes to join our existing line of dried fruits. It feels like the perfect next step for us.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been a smooth road. There have been so many challenges — from creating the brand and finding the right partners who we can truly trust (and who trust us), to now being in retail and working to get consumers to try something bold and flavorful.
Every day brings its own challenges, but we stay persistent and believe wholeheartedly in both our mission and our products. That belief is what keeps us moving forward.”
Can you tell our readers more about what you do and what you think sets you apart from others?
At CHUZA, we specialize in creating bold, authentic snacks that bring something truly unique to the market. We’re especially excited to be launching our new range of Trail Mixes — Tropical, Clásico, and Barrio — designed to complement our existing line of chili-seasoned dried fruits. You will be able to find them later this year at Whole Foods!
Are there any important lessons you’ve learned that you can share with us?
One of the most important lessons I’ve learned is the power of persistence. Building a brand is full of challenges — from creating something from scratch, to finding the right partners, to getting consumers to try something new and bold. There are moments when things don’t go as planned, and it would be easy to get discouraged.
But I’ve learned that if you stay true to your mission, listen to your customers, and keep moving forward, progress does come. It has been the key lesson that guides everything we do at CHUZA.”
Pricing:
- $5.49 at chuza.com
Contact Info:
- Website: https://chuza.com
- Instagram: https://www.instagram.com/chuzasnacks
- Facebook: https://www.facebook.com/Chuzasnacks/
- LinkedIn: https://www.linkedin.com/company/chuza
- Other: https://www.tiktok.com/@chuzasnacks
