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Conversations with Samantha Harding

Today we’d like to introduce you to Samantha Harding. 

Hi Samantha, please kick things off for us with an introduction to yourself and your story.
I started Sahar at a young age when I was in Uni, 2012, to be exact. I started the brand in Brazil, my friends always wanted the swimwear I was wearing, so I started making it for them too, and the brand just grew. It’s been running for over 10 years with so many beautiful collections and partnerships. Now sold worldwide with a hotspot in San Diego and Bali. It’s been an amazing journey so far with a lot to come. 

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
It’s been quite a hectic ride, and with Covid that was a tough one, but luckily everything seems to work out in the end. I do it for the passion I have for Sahar, so all the challenges are always overcome with time. I’m very determined with a good ability to overcome problems, so that helps a lot. 

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m the creative director for Sahar by Samantha Harding, previously known as Sahar swimwear. I specialize in fashion; I’m passionate about fashion and how it can help people. Today my brand supports a lot of families from the communities in Rio de Janeiro. Sahar does not only have beautiful long-lasting products, it’s a sustainable brand that gives back to the community. 

How can people work with you, collaborate with you, or support you?
It’s a big family! Directly I have a small team which is what I need now, but the team is slowly growing as there is more demand. We do a lot of collaborations, so Sahar is always surrounded by amazing people, as I said, it’s a big family! 

Contact Info:


Image Credits

Artur gustav
Photora Lemonade

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