Today we’d like to introduce you to Aryanna Hoefler.
Hi Aryanna, please kick things off for us with an introduction to yourself and your story.
I started my journey really just following what I loved: beauty, helping people feel confident, and working with my hands. I didn’t grow up thinking I’d end up in the Paramedical Tattoo industry, but over time, I realized I had a talent for the small details and a passion for making people feel good in their skin. My business did not start overnight; I took an immense amount of trainings to become educated in the field, and not giving up was a skill I practiced through the long, difficult nights.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like most businesses, there is no direct path to becoming successful. I would say the beginning was where I found the most struggles. At the time, I did not know how to market myself, and working with my hands meant I needed a lot of practice to feel confident in the results. That can be scary when you are working on people’s skin. Aside from that, I am a first-generation entrepreneur in my family, so learning to close deals, work with people, learn social media, and all that goes into owning a business meant I was coming across a lot of different obstacles. I always knew that if I did not give up, it would work out for me, so those challenges were only learning curves. Things always change in business, so problem-solving is a required skill.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a Paramedical Tattoo Artist and the owner of Enluv Beauty Lounge. I specialize in stretch mark and scar treatments to help camouflage and heal the skin. I also teach these techniques to other entrepreneurs in the beauty industry, and that’s become a huge part of what I do now. Creating custom skin tone pigments and solutions that tailor to each of my clients’ specific needs is how I deliver a unique solution for their case.
What I’m most proud of is the impact this work has on people’s confidence. A lot of my clients fly in from different states, feeling insecure or frustrated with an area of their body, and watching them leave lighter, happier, and more confident never gets old. That’s the part that keeps me motivated.
I think what sets me apart is my attention to detail and the knowledge that I have recieved from investing in my education as an artist. I’m also big on educating my clients and students, so they really understand the process, the skin, and how to maintain long-lasting results. I’ve built everything from the ground up, so I relate to people who are just starting their journey. I put a lot of energy into creating a comfortable, modern space and an experience that feels personal, not rushed or transactional.
What were you like growing up?
Growing up, I was the type of kid who had big ideas, a lot of ambition, and the drive to make things happen, even if I didn’t know exactly where it would all lead. In high school, I was on the honor roll and loved to participate in school activities. I was social, but kept my head down enough to stay focused on my goals. I always had an interest in making money even on smaller scales, such as selling bracelets to classmates, thrifting and reselling clothes, flipping furniture, etc. The hustle mindset was always thrilling to me and is what mentally helped me to pursue my own business.
Pricing:
- Stretch mark prices range anywhere from $700-$1300 on average per area
- Scar prices range anywhere from $400-$1300 on average
- Prices are dependent on the size of area + how many areas one has
Contact Info:
- Website: https://enluvbeautylounge.com/
- Instagram: https://www.instagram.com/enluv.beauty/#
- Facebook: https://www.facebook.com/profile.php?id=100092277093237
- Youtube: https://www.youtube.com/@enluvbeautylounge
- Other: https://www.tiktok.com/@aryannahoefler
