Today we’d like to introduce you to Carlos Cabrera and Emma Blossom.
Hi Carlos and Emma, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
We started our story as a small cold brew delivery service, 1 week before the global covid outbreak last year. We used to do all the production at our home lab and delivered each bottle of cold brew personally. It was a hard start for the project, but people responded very good to our cold brew style, that positioned our brand as a reference for cold brew in the city.
Later on, we decided to focus on bringing more options of quality coffee drinks, for our customers and community. Thats how “Brewja Barra de Café” came to life.
Now, we offer coffee from one of the best roasters in Mexico; Octavio Ruiz from Almanegra Café. On the weekends, our coffee shop becomes a meeting spot, for artists, designers, creators, chefs and musicians.
Here at Brewja, we like to tend our venue to people that want to show and boost their proyects.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It was not an easy road; the uncertainty of the pandemic, the long working ours from home, the lack of a platform to show our proyect and the high cost of maintaining a good quality coffee. But we managed to get ourselves some equipment, fix my old Toyota and hit the road every weekend to deliver a bottle of happiness to our friends.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Our combined background is a mix of coffee-loving experiences and a methodical way of thinking.
Emma has 9 years of experience in the coffee industry, working as manager/barista in numerous coffee shops around the country, and as a business consultant/customer service trainer for those who are trying to start a new business in the coffee industry of Tijuana.
I studied Electromechanical engineering at the ITT and Translation & Interpreting at UABC, with 5 years of experience providing Technical translation and copywriting/social media services to the maquiladora industry and Cali-Baja Mega-Region.
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
Luck is a way of seeing the blessings the universe has to offer, we are lucky because we have wonderful people around us. We found the right place to open our shop by luck; walking by, after a long day at work, we saw the phone number of the landlord in the wall of a small plaza.
That was the day we decided to give all our focus to this proyect. I left my office job a few days later and Emma was already working and sketching the proyect.
We are lucky, and that’s a fact.
Contact Info:
- Email: Brewja.coldbrew@gmail.com
- Instagram: https://instagram.com/brewja.barradecafe
Image Credits:
Carolina Cordero
