Today we’d like to introduce you to Codi Dantu-Johnson.
Hi Codi, please kick things off for us with an introduction to yourself and your story.
I am a San Diego native, social media fanatic and strategist. When I’m not creating content for social, I’m usually outdoors, at the beach, sipping a cocktail ;). I first got my introduction to the social media world in 2016 when I landed a job with a local branding agency, right out of college, as their first social media manager, and I fell in LOVE with the industry and the fact that I could tap into my creative side. Since then I have been a social media manager for a local healthcare system, and currently the Social Media Specialist for UC San Diego Admissions.
Additionally, I freelance outside of my 9-5. I started my journey as a freelance social media strategist about 3 years ago. I have always had the urge and drive to be an entrepreneur and what better way to do that than to do what I love and what I’m good at. So I started Mini Media Marketing, a “social media agency”/ consulting agency, and have worked with a variety of small businesses and currently public figures and CEOs of companies to help manage their personal social media presence.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
As an entrepreneur or freelancer will tell you, it has not been a smooth road entirely. But growth comes from pain and learning from mistakes made. I have had to ascertain how to organize operational systems, contracts, and relationships with my clients, and have leaned heavily on my family and freelancer friends for guidance, but I continue to learn along the way.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I like to call myself a Social Media Strategist. A lot of my focus is on implementing organic social media marketing strategies and tactics. To note, organic social is any social media activity without paid promotions. I help companies strategize on how to leverage social media platforms for the benefit of their business, through deliberate content creation and content strategy. Whether that is to help them gain more traction to their website, engagement on posts, and sometimes to further grow their profiles, we can make a plan of attack and get to it. I believe in the philosophy of patience. I never encourage posting just to post or to fill up a content calendar, it’s a well thought out approach.
Unlike a lot of social media professionals out there, selling snake oil, I do my best, to be honest, open, and sometimes blunt about the truth of social media marketing. You cannot be an overnight success on social media and I know a lot of companies want to go viral, but, I like to look at social media marketing and management as a marathon not a sprint. It may take months for you to start to see the traction, but with consistency and strategic uses of the platforms, the results WILL come.
If you had to, what characteristic of yours would you give the most credit to?
My charismatic, honest, and innovative qualities are what have greatly contributed to my success. I look at life with a positive mindset and I bring that to every client I work with. I know that my methods and work habits will bring them success too, and that’s why we see the results in every project I’ve been a part of.
Contact Info:
- Email: minimediabiz@gmail.com
- Website: minimediabiz.com
- Instagram: https://www.instagram.com/minimediamktg/
- Facebook: https://www.facebook.com/minimediamarketing
- Twitter: https://twitter.com/Codishaa
Image Credits
Irene Kwangaba
