Today we’d like to introduce you to Fahed and Pearl Alame.
Fahed and Pearl, we appreciate you taking the time to share your story with us today. Where does your story begin?
Since we first met, we talked about our dreams and goals; we both wanted to start our own businesses and work for ourselves. The idea of owning our own business was always in the back of our minds, and with college/work, we barely had the time and funds for it. But once Fahed graduated from college he went for a corporate job, and shortly afterwards he realized it was not for him. We decided to take the leap and start working on our dream. We always enjoyed looking at different jewelry designs and seeing what makes brands stand out. This helped us understand the market and what people are looking for, but it was not enough. We wanted something to make us stand out, and permanent jewelry was just the thing. It had barely started to go viral, and people were slowly talking more about it, so this was the chance we were waiting for, no more excuses, it is go time.
So, we decided to go all in, we used all of our savings to start PurlyNude Jewelry, and it has been the best ride yet! 10 months in, and we have never been happier. Not only because we started working on our dreams, but we have met so many amazing people along the way and connected with brands across San Diego to pop up at their locations that we never thought was possible.
The support and love we received from the community make us want to keep pushing through everything to achieve our goal of opening stores across San Diego to give everyone the chance to experience the ultimate in self-expression and convenience with PurlyNude Jewelry.
Our jewelry is made for everyone, from the gym to the ocean. They are hypoallergenic,
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely has not. We both started from zero, no funding to hire someone to do the marketing, couldn’t afford to hire anyone to create the website for us or anything. We had to figure it all ourselves from point A, so we did. With the help of Google and YouTube, we were able create everything we wanted and fond lessons for everything from buying a domain to creating an LLC.
Some of the main struggles we had are as follow;
Cash flow: It takes time to build up a customer base, and in the meantime, there are expenses like the machine, materials, and marketing that need to be paid to get our name out there. We struggled with cash flow in the early days.
Marketing: A jewelry business relies heavily on word-of-mouth and reputation, so it’s important to get the word out about the business. We have struggled to find effective marketing strategies in the beginning that will make our business stand out.
Production: We wanted to give people the best experience and products, so we had to travel around different cities in California and go from supplier to another to find the best quality materials that are hypoallergenic, waterproof and gym-proof. Plus, handmade jewelry takes time to create, and everything we offer is 100% handmade.
Despite these challenges, we persevered and found ways to overcome them. We stayed focused on creating high-quality pieces and building strong relationships with our customers, and over time, the business is growing daily.
Appreciate you sharing that. What else should we know about what you do?
As jewelry makers, we believe that our quality materials and unique designs set us apart from everyone. We carefully pick each element with great consideration and craft every piece to the highest of standards. Attention to detail is one of our strong suits, and we make sure that every aspect of the jewelry is perfect, from the start of the process to the finishing touches.
In addition, here at PurlyNude customer service is a top priority for us. We understand that the jewelry someone wears is often personal and means something to them. This is why we strive to ensure that every customer has a positive experience when they buy from our brand. We will always go above and beyond to meet the needs of our clients and ensure to exceed their expectations, which we believe is reflected in the feedback received from our satisfied customers.
The love for what one does translates into the quality of work produced, and we are always excited to take on new projects to create jewelry that will be treasured for years to come.
We love surprises, fun facts, and unexpected stories. Is there something you can share that might surprise us?
As a jewelry brand owner, I am constantly inspired by the beauty of precious stones and metals. But did you know that some of the most coveted gemstones in the world have extraterrestrial origins?
Some gemstones, like diamonds and peridots, are actually formed by a meteorite that crashed into earth millions of years ago. In fact, diamonds that originate from meteorites are often called “extraterrestrial diamonds” and are incredibly rare and valuable.
But that’s not all! Did you know that there is something such as a space Diamond? the largest known diamond in the universe is actually a massive star located 50 light years from Earth. Known as BPM 37093 or “Lucy,” this diamond star is estimated to be about 10 billion trillion trillion carats in size! Scientists believe it used to shine like the sun but it is now extinct.
Contact Info:
- Website: purlynude.com
- Instagram: https://www.instagram.com/Purlynudejewelry/
- Linkedin: https://www.linkedin.com/company/purlynude/
